Channel & Digital Marketing Lead

GardenCore LLC; Peachtree Corners (GA); Hybrid; USD 100,000 - 150,000; Full time

Benefits offered by this job

Medical & dental benefits

Retirement savings plan

Inclusive culture

Job summary

GardenCore is seeking an experienced Marketing Manager, Channel & Digital to lead channel partner marketing, retail media, and digital properties. This role connects brand and commercial priorities with retailer-owned media and consumer touchpoints to drive activation and measurable performance.

The position is hybrid, 3-4 days on-site in Peachtree Corners, GA, and 1-2 days remote. You will build campaigns with retailers, manage budgets, and craft dashboards to show ROI and engagement.

Qualifications

• 7–10+ years of digital, e-commerce, and retail marketing experience.
• Hands-on experience with retail media networks (LMN, Orange Apron Media, Walmart Connect).
• Proven ability to manage digital properties, paid media, and performance marketing.

Responsibilities

• Lead channel partner marketing strategy and annual activation plans.
• Manage retail media programs across LMN, Orange Apron Media, Walmart Connect.
• Develop full-funnel media plans: search, display, email, social, content.
• Own GardenCore digital properties and customer experiences.
• Lead social media strategy, publishing, paid amplification, and governance.
• Build online communities and engagement programs to boost brand connection.
• Collaborate with retailers, Sales, brand marketing, agencies, and e‑commerce.
• Oversee paid and organic search strategy and optimization.
• Create dashboards for impressions, engagement, traffic, and ROI.
• Analyze campaigns and optimize audience, creative, and spend.
• Manage external agencies, vendors, and budgets/timelines.
• Travel 10-15% for meetings, collaboration, and trade shows.

Skills

Channel marketing

Retail media

Digital marketing

Analytics

Budget management

Stakeholder management

Travel readiness

Education

Bachelor's degree in marketing, business, communications, digital media, or related field

Tools

Microsoft 365

Job description

GardenCore is seeking an experienced Marketing Manager, Channel & Digital to lead channel partner marketing, retail media, and digital properties. This role connects brand and commercial priorities with retailer-owned media and consumer touchpoints to drive activation and measurable performance.

The position is hybrid, 3-4 days on-site in Peachtree Corners, GA, and 1-2 days remote. You will build campaigns with retailers, manage budgets, and craft dashboards to show ROI and engagement.