Digital Marketing Specialist: Campaigns & Growth

Great Garden Plants, Inc.; Grand Haven (MI); Vor Ort; USD 45.000 - 55.000; Vollzeit

Benefits dieser Stelle

Health insurance

401k plan

Paid time off

Full benefit package

Zusammenfassung

Great Garden Plants, Inc. is seeking a Marketing Specialist - Digital to develop, test, and maintain campaigns across social media, Google, YouTube, streaming, and other platforms to maximize brand awareness and product sales.

You will collaborate with the marketing team to craft ads, assets, and strategies that align with our brand and business goals. The role requires 4-year degree in business or marketing and 2–4 years experience in digital marketing, with strong analytics and Excel skills.

Qualifikationen

• 4 yr. degree in business or marketing and two to four years of increasing relevant experience in digital marketing.
• Experience with Google Analytics, Performance Max, Merchant Center, and Meta Business Manager.
• Organizational, interpersonal, and computer skills, especially Microsoft Excel.
• Must possess the ability to lift, carry, or otherwise move 30 pounds.

Aufgaben

• Create, test, place, and manage digital marketing and CPC campaigns to maximize product demand, sales, ROAS, and brand awareness using search engines, social media, etc., for our brands.
• Develop and execute strategies to increase traffic, engagement, conversions, product awareness, and overall campaign effectiveness.
• Monitor campaign performance and identify opportunities for improvement.
• Maintain and analyze sales, traffic, advertising, and customer data to inform strategy and tactics.
• Allocate and adjust digital advertising budgets to ensure funds are being spent effectively and efficiently.
• Conduct A/B testing of ads, audiences, messaging, landing pages, and other campaign elements.
• Troubleshoot performance issues and identify solutions when campaigns are not performing as expected.
• Manage digital advertising accounts and platforms, including campaign setup, targeting, audience development, keyword management, bidding, budgets, creative, tracking, and ongoing optimization.
• Collaborate with the marketing team to develop digital advertising creative, promotional assets, messaging, campaigns, and content that align with brand standards and business goals.
• Work with outside partners on additional digital marketing strategies and opportunities.
• Stay current on digital marketing trends, platform changes, emerging technologies, and industry best practices, and recommend new strategies, tools, or channels that may benefit the company.
• Perform special projects, as assigned.

Kenntnisse

Digital marketing

Microsoft Excel

Ausbildung

Bachelor's degree in business or marketing

Tools

Google Analytics

Performance Max

Merchant Center

Meta Business Manager

Google Ads

Jobbeschreibung

Great Garden Plants, Inc. is seeking a Marketing Specialist - Digital to develop, test, and maintain campaigns across social media, Google, YouTube, streaming, and other platforms to maximize brand awareness and product sales.

You will collaborate with the marketing team to craft ads, assets, and strategies that align with our brand and business goals. The role requires 4-year degree in business or marketing and 2–4 years experience in digital marketing, with strong analytics and Excel skills.