Marketing Manager, Channel & Digital

GardenCore LLC; Peachtree Corners (GA); Hybrid; USD 100,000 - 150,000; Full time

Benefits offered by this job

Medical & dental benefits

Retirement savings plan

Inclusive culture

Job summary

GardenCore is seeking an experienced Marketing Manager, Channel & Digital to lead channel partner marketing, retail media, and digital properties. This role connects brand and commercial priorities with retailer-owned media and consumer touchpoints to drive activation and measurable performance.

The position is hybrid, 3-4 days on-site in Peachtree Corners, GA, and 1-2 days remote. You will build campaigns with retailers, manage budgets, and craft dashboards to show ROI and engagement.

Qualifications

• 7–10+ years of digital, e-commerce, and retail marketing experience.
• Hands-on experience with retail media networks (LMN, Orange Apron Media, Walmart Connect).
• Proven ability to manage digital properties, paid media, and performance marketing.

Responsibilities

• Lead channel partner marketing strategy and annual activation plans.
• Manage retail media programs across LMN, Orange Apron Media, Walmart Connect.
• Develop full-funnel media plans: search, display, email, social, content.
• Own GardenCore digital properties and customer experiences.
• Lead social media strategy, publishing, paid amplification, and governance.
• Build online communities and engagement programs to boost brand connection.
• Collaborate with retailers, Sales, brand marketing, agencies, and e‑commerce.
• Oversee paid and organic search strategy and optimization.
• Create dashboards for impressions, engagement, traffic, and ROI.
• Analyze campaigns and optimize audience, creative, and spend.
• Manage external agencies, vendors, and budgets/timelines.
• Travel 10-15% for meetings, collaboration, and trade shows.

Skills

Channel marketing

Retail media

Digital marketing

Analytics

Budget management

Stakeholder management

Travel readiness

Education

Bachelor's degree in marketing, business, communications, digital media, or related field

Tools

Microsoft 365

Job description

Description

GardenCore is seeking an experienced Marketing Manager, Channel & Digital to lead channel partner marketing, retail media, digital properties, social channels, and online community programs. This role will connect GardenCore's brand and commercial priorities with retailer-owned media and digital consumer touchpoints, driving disciplined activation, measurable performance, and consistent experiences across partner platforms and GardenCore-owned channels.

The Marketing Manager, Channel & Digital will work hybrid schedule of 3-4 days per week onsite, and 1-2 days remotely located in the Peachtree Corners, GA office.

Requirements

• Lead channel partner marketing strategy and annual activation plans across key retail and distribution partners, aligning GardenCore priorities with partner calendars and commercial goals.
• Manage retail media programs across platforms such as Lowe's Media Network (LMN), The Home Depot Orange Apron Media, Walmart Connect, and other relevant partner ecosystems.
• Develop full-funnel media plans across sponsored search, onsite display, offsite media, email, social, content, and other available partner placements.
• Own GardenCore digital properties, including corporate and brand websites, landing pages, digital content hubs, and related customer-facing experiences.
• Lead social media strategy, content planning, publishing, paid amplification, community management, and governance across brand and corporate channels.
• Build and manage online communities and engagement programs that strengthen consumer connection, answer common questions, surface insights, and protect brand reputation.
• Partner with retailers, Sales, brand marketing, agencies, and e-commerce teams to develop channel-specific campaigns, content, product stories, and activation toolkits.
• Oversee paid and organic search strategy, including keyword planning, search engine optimization, search engine marketing, and performance optimization.
• Create measurement frameworks and dashboards for impressions, engagement, traffic, conversion, sales, return on ad spend, and other agreed performance indicators.
• Analyze campaign and platform performance, translate findings into business recommendations, and continuously optimize audience, creative, placement, and spend.
• Manage external digital, media, social, web, and production agencies or vendors, including scopes of work, timelines, budgets, deliverables, and performance.
• Travel approximately 10-15% for customer meetings, agency collaboration, trade shows, and team planning.

QUALIFICATIONS

• Bachelor's degree in marketing, business, communications, digital media, or a related field; equivalent relevant experience will be considered.
• 7-10+ years of digital, e-commerce, retail media, channel marketing, or integrated marketing experience, preferably in consumer products, retail, lawn and garden, home improvement, or a related industry.
• Hands-on experience with retail media networks such as LMN, Orange Apron Media, Walmart Connect, or comparable platforms; experience across multiple networks is strongly preferred.
• Proven experience managing websites, social platforms, digital content, paid media, organic search, and performance marketing programs.
• Demonstrated success managing digital advertising budgets and improving return on ad spend or comparable performance outcomes.
• Experience with web analytics, campaign measurement, tagging, reporting, testing, and optimization.
• Ability to translate data into concise insights, business recommendations, and executive-ready reporting.
• Strong understanding of the digital customer journey, content operations, online community management, and brand governance.
• Experience managing agencies, vendors, platform partners, and cross-functional stakeholders.
• Excellent project management, communication, presentation, and negotiation skills.
• Highly analytical, results-driven, collaborative, and comfortable working in a fast-paced, evolving environment.
• Proficiency in Microsoft 365; familiarity with analytics, content management, social publishing, digital asset management, or marketing automation platforms is beneficial.
• Ability to travel 10-15% of the time.

WHAT GARDENCORE OFFERS YOU

• Comprehensive medical, dental, and disability benefits programs.
• Group retirement savings program.
• An inclusive culture that values opportunity for growth, development, and internal promotion.

ABOUT GARDENCORE

GardenCore is a leading U.S. manufacturer of lawn and garden consumables, offering a broad portfolio of mulch, soil, stone, and lime products. The company has deep, long-standing partnerships with major home improvement retailers and garden centers and delivers consistent, high-quality execution across large-scale private label and branded programs. GardenCore has over 1,400 employees and operates 58 manufacturing facilities across the United States.

EQUAL EMPLOYMENT OPPORTUNITY

GardenCore is an Afffirmative Action and Equal Opportunity Employer. EOE/Vet/Disability. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran, or any other characteristic protected under applicable federal, state, or local law.

AI tools may be used in certain stages of the employment lifecycle, such as candidate review; however, all final employment decisions will be made by a person.