Marketing Manager, Channel & Digital

GardenCore; Peachtree Corners (GA); Hybrid; USD 95,000 - 140,000; Full time

Benefits offered by this job

Comprehensive benefits

Retirement savings plan

Inclusive culture and growth

Job summary

GardenCore is seeking an experienced Marketing Manager, Channel & Digital to lead channel partner marketing, retail media, digital properties, social channels, and online community programs. This hybrid role requires 3-4 days onsite in Peachtree Corners, GA and 1-2 days remote.

You will drive activation, measure performance, and align brand priorities with retailer platforms and GardenCore-owned channels.

Qualifications

• Bachelor's degree in marketing or related field.
• 7–10+ years in digital, e‑commerce, retail media or channel marketing.
• Experience with retail media networks (LMN, Walmart Connect, etc.).
• Proven budgets and ROI improvement experience.
• Strong analytics and reporting skills.
• Excellent project management and communication skills.

Responsibilities

• Lead channel partner marketing strategy and annual activation plans.
• Manage retail media programs across LMN, Orange Apron, Walmart Connect.
• Develop full‑funnel media plans (search, display, email, social).
• Own GardenCore digital properties and content hubs.
• Lead social media strategy, content planning, and governance.
• Build online communities and engagement programs.
• Collaborate with retailers, Sales, brands, agencies on campaigns.
• Oversee paid and organic search strategy and optimization.
• Create measurement dashboards for KPIs (impressions, engagement, ROAS).
• Translate data into actionable business recommendations.
• Manage external agencies, vendors, scopes, timelines, budgets.
• Travel about 10–15% for meetings and events.

Skills

Channel marketing

Digital marketing

Retail media

Strategic partnerships

Campaign management

Content strategy

Team leadership

Education

Bachelor's degree in marketing or related field

Tools

Google Analytics

CMS

LMN

Job description

Description

GardenCore is seeking an experienced Marketing Manager, Channel & Digital to lead channel partner marketing, retail media, digital properties, social channels, and online community programs. This role will connect GardenCore's brand and commercial priorities with retailer-owned media and digital consumer touchpoints, driving disciplined activation, measurable performance, and consistent experiences across partner platforms and GardenCore-owned channels.

The Marketing Manager, Channel & Digital will work hybrid schedule of 3-4 days per week onsite, and 1-2 days remotely located in the Peachtree Corners, GA office.

Job Type

Full-time

Requirements

• Lead channel partner marketing strategy and annual activation plans across key retail and distribution partners, aligning GardenCore priorities with partner calendars and commercial goals.
• Manage retail media programs across platforms such as Lowe's Media Network (LMN), The Home Depot Orange Apron Media, Walmart Connect, and other relevant partner ecosystems.
• Develop full-funnel media plans across sponsored search, onsite display, offsite media, email, social, content, and other available partner placements.
• Own GardenCore digital properties, including corporate and brand websites, landing pages, digital content hubs, and related customer-facing experiences.
• Lead social media strategy, content planning, publishing, paid amplification, community management, and governance across brand and corporate channels.
• Build and manage online communities and engagement programs that strengthen consumer connection, answer common questions, surface insights, and protect brand reputation.
• Partner with retailers, Sales, brand marketing, agencies, and e-commerce teams to develop channel-specific campaigns, content, product stories, and activation toolkits.
• Oversee paid and organic search strategy, including keyword planning, search engine optimization, search engine marketing, and performance optimization.
• Create measurement frameworks and dashboards for impressions, engagement, traffic, conversion, sales, return on ad spend, and other agreed performance indicators.
• Analyze campaign and platform performance, translate findings into business recommendations, and continuously optimize audience, creative, placement, and spend.
• Manage external digital, media, social, web, and production agencies or vendors, including scopes of work, timelines, budgets, deliverables, and performance.
• Travel approximately 10-15% for customer meetings, agency collaboration, trade shows, and team planning.

Qualifications

• Bachelor's degree in marketing, business, communications, digital media, or a related field; equivalent relevant experience will be considered.
• 7-10+ years of digital, e-commerce, retail media, channel marketing, or integrated marketing experience, preferably in consumer products, retail, lawn and garden, home improvement or a related industry.
• Hands-on experience with retail media networks such as LMN, Orange Apron Media, Walmart Connect, or comparable platforms; experience across multiple networks is strongly preferred.
• Proven experience managing websites, social platforms, digital content, paid media, organic search, and performance marketing programs.
• Demonstrated success managing digital advertising budgets and improving return on ad spend or comparable performance outcomes.
• Experience with web analytics, campaign measurement, tagging, reporting, testing, and optimization.
• Ability to translate data into concise insights, business recommendations, and executive-ready reporting.
• Strong understanding of the digital customer journey, content operations, online community management, and brand governance.
• Experience managing agencies, vendors, platform partners, and cross-functional stakeholders.
• Excellent project management, communication, presentation, and negotiation skills.
• Highly analytical, results-driven, collaborative, and comfortable working in a fast-paced, evolving environment.
• Proficiency in Microsoft 365; familiarity with analytics, content management, social publishing, digital asset management, or marketing automation platforms is beneficial.
• Ability to travel 10-15% of the time.

What Gardencore Offers You

• Comprehensive medical, dental, and disability benefits programs.
• Group retirement savings program.
• An inclusive culture that values opportunity for growth, development, and internal promotion.

About Gardencore

GardenCore is a leading U.S. manufacturer of lawn and garden consumables, offering a broad portfolio of mulch, soil, stone, and lime products. The company has deep, long-standing partnerships with major home improvement retailers and garden centers and delivers consistent, high-quality execution across large-scale private label and branded programs. GardenCore has over 1,400 employees and operates 58 manufacturing facilities across the United States.

EQUAL EMPLOYMENT OPPORTUNITY

GardenCore is an Afformative Action and Equal Opportunity Employer. EOE/Vet/Disability. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran, or any other characteristic protected under applicable federal, state, or local law.

AI tools may be used in certain stages of the employment lifecycle, such as candidate review; however, all final employment decisions will be made by a person.