Channel Partner Growth Marketing Manager

Lever, Inc.; Duluth, Northern (GA, KY); Hybrid; USD 81,000 - 99,000; Full time

Job summary

Lever, Inc. is hiring a Channel Partner Marketing Manager in Duluth, GA. This on-site, full-time role leads partner marketing programs to drive awareness, engagement, demand generation, and revenue through channel relationships.

The candidate will manage co-branded campaigns, enablement materials, and partner-facing communications, collaborating with Sales, Product Marketing, and Marketing Ops to align with GTM priorities.

Qualifications

• Bachelor's degree required or equivalent experience.
• Experience in channel or partner marketing in B2B SaaS is desired.
• Strong understanding of indirect sales models and partner enablement.
• Proven ability to create partner-facing assets and campaigns.

Responsibilities

• Develop and execute channel partner marketing strategies for recruitment, onboarding, engagement, and joint demand generation.
• Create and manage co-branded campaigns, partner toolkits, enablement materials, newsletters, and partner communications.
• Collaborate with Partnerships, Sales, Product Marketing, Demand Gen, Marketing Ops, Creative, and Web teams to align programs with GTM priorities.
• Partner with relationship teams to identify opportunities and deliver programs that accelerate partner-promoted solutions.
• Support launches, marketplace campaigns, webinars, sales sequences, and partner-hosted initiatives.
• Build scalable onboarding, training, and GTM resources to clarify messaging and available marketing support.
• Ensure partner collateral is on-brand, accurate, and easy to use by partners and internal teams.
• Oversee project intake, timelines, approvals, assets, and campaign execution across initiatives.
• Track and report campaign performance, pipeline influence, and partner engagement; optimize accordingly.
• Stay current on channel marketing and B2B SaaS best practices; support special projects as needed.

Skills

Channel marketing

Partner marketing

B2B marketing

Demand generation

Co-marketing programs

Sales enablement

CRM

Marketing automation

Go-to-market

Strong communication

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Salesforce

HubSpot

Wrike

Seismic

Job description

Lever, Inc. is hiring a Channel Partner Marketing Manager in Duluth, GA. This on-site, full-time role leads partner marketing programs to drive awareness, engagement, demand generation, and revenue through channel relationships.

The candidate will manage co-branded campaigns, enablement materials, and partner-facing communications, collaborating with Sales, Product Marketing, and Marketing Ops to align with GTM priorities.