Channel Marketing Leader: Retail Growth & Partnerships

BMI Suomi (Icopal Oy, Icopal Katto Oy, Ormax Tiilikatot); United States; Hybrid; USD 120,000 - 165,000; Full time

Benefits offered by this job

Health insurance

401K with employer match

Tuition reimbursement

Wellness program

Employee referral program

Product rebates for primary residence

Internal training programs

Job summary

GAF is seeking a Channel Marketing Manager to support large accounts like Big Box Retailers and Distributors. You will manage marketing programs, build executive-level relationships, and drive growth across multiple product lines. Strong cross-functional collaboration and strategic thinking are essential.

The role requires 5+ years in customer marketing with retail experience, a Bachelor’s degree, and the ability to navigate senior leadership. Hybrid schedule in Parsippany, NJ with travel 25–30%.

Qualifications

• Bachelor's degree required
• MBA preferred
• 5+ years’ experience in customer marketing with retail experience

Responsibilities

• Identify and develop new marketing programs with VP Retail Marketing and colleagues
• Lead planning and commercialization with customer base; drive growth
• Manage budgeting and coordination with sales and marketing teams
• Build and maintain relationships with merchandising and marketing contacts at assigned accounts
• Support retail marketing events and supplier reviews
• Conduct market research and stay updated on shopper trends and technologies
• Collaborate across functions to deliver customer marketing initiatives

Skills

Project management

Time management

Presentation skills

Cross-functional teamwork

Marketing program development

Financial acumen

Education

Bachelor’s Degree

MBA preferred

Tools

Google Workspace

Job description

GAF is seeking a Channel Marketing Manager to support large accounts like Big Box Retailers and Distributors. You will manage marketing programs, build executive-level relationships, and drive growth across multiple product lines. Strong cross-functional collaboration and strategic thinking are essential.

The role requires 5+ years in customer marketing with retail experience, a Bachelor’s degree, and the ability to navigate senior leadership. Hybrid schedule in Parsippany, NJ with travel 25–30%.