CEO Digital Engagement Strategist

Dow Chemical; Gladwin Township (MI); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Competitive pay and bonus

Employee stock purchase program

Wellbeing programs and benefits

Paid time off

Job summary

Dow is seeking an Executive Digital Engagement Manager to shape, amplify and protect the CEO's digital presence across external platforms and channels.

You will lead the strategy, execution, and measurement of the CEO's external digital presence, overseeing social media, thought leadership, search visibility and digital reputation, while collaborating with Corporate Affairs, Marketing, Investor Relations and Business Leaders to advance Dow's priorities.

Qualifications

• Bachelor's degree or relevant military experience accepted.
• Minimum 5 years in executive or corporate communications, public affairs, or reputation management.
• U.S. work authorization is required; no visa sponsorship.

Responsibilities

• Define and execute a comprehensive CEO digital engagement strategy that advances Dow's business objectives, strengthens corporate reputation, and supports key stakeholder priorities.
• Lead the strategic management of the CEO's external digital presence across social platforms, thought leadership channels, executive content, search results, and other digital touchpoints.
• Develop audience-driven content and engagement strategies that enhance the CEO's visibility with customers, investors, policymakers, employees, media, industry influencers, and future talent.
• Partner with Corporate Affairs, Marketing, Investor Relations, and Business Leaders to identify and amplify stories that support Dow's strategy and brand.
• Curate, create, and manage a steady pipeline of executive content, including LinkedIn posts, articles, editorials, blogs, videos, and other digital assets.
• Develop and execute promotion strategies for executive thought leadership.
• Identify and recommend real-time engagement opportunities aligned with Dow's priorities, industry trends, market developments, and stakeholder conversations.
• Build and maintain a strategic engagement framework for influencers, customers, policymakers, industry leaders, media, NGOs, and other key stakeholders.
• Oversee executive digital reputation management, including social listening, sentiment analysis, search visibility, online profile optimization, and risk monitoring.
• Manage and enhance the CEO's broader online presence, including executive profiles, search engine optimization (SEO), knowledge panels, Wikipedia presence, and other digital identity platforms.
• Monitor emerging digital channels, technologies, and engagement trends to identify opportunities for innovation and increased impact.
• Benchmark peer CEOs, industry leaders, and best-in-class executive communicators to continuously improve Dow's executive digital engagement strategy.
• Analyze engagement performance, stakeholder reach, reputation impact, and business outcomes to optimize strategies and demonstrate ROI.
• Develop executive dashboards and reporting that connect digital engagement activities to reputation, influence, stakeholder engagement, and broader business objectives.

Skills

Content Development

Digital Communications

Stakeholder Management

Analytical Thinking

Adaptability

Education

Bachelor's degree in Communications, Journalism, Marketing, Public Affairs, Digital Media or related field

Job description

Dow is seeking an Executive Digital Engagement Manager to shape, amplify and protect the CEO's digital presence across external platforms and channels.

You will lead the strategy, execution, and measurement of the CEO's external digital presence, overseeing social media, thought leadership, search visibility and digital reputation, while collaborating with Corporate Affairs, Marketing, Investor Relations and Business Leaders to advance Dow's priorities.