Census Growth Director: Admissions & Market Strategy

Continuum Healthcare Inc.; Sister Bay (WI); On-site; USD 90,000 - 120,000; Full time

Job summary

Continuum Healthcare in Sister Bay, Wisconsin, seeks a Director of Admissions & Marketing to lead admissions, business development, marketing, and community outreach across the campus.

You will manage the admissions process from referral through move-in, build relationships with hospitals, physicians, residents, families, and partner organizations, and collaborate with leadership to drive census growth and payer mix while ensuring an exceptional resident experience.

Qualifications

• Minimum of two (2) years of experience in healthcare admissions, marketing, business development, sales, or a related healthcare field; long-term care, skilled nursing, assisted living, or post-acute care experience preferred.
• Working knowledge of Medicare, Medicaid, Managed Care, commercial insurance, and the admissions process.
• Experience with PointClickCare (PCC) preferred.
• Proven ability to build and maintain relationships with hospitals, physicians, discharge planners, case managers, and community referral sources.
• Excellent customer service, communication, organizational, and interpersonal skills.
• Strong problem-solving, time management, and follow-up abilities.
• Proficient in Microsoft Office and other business software applications.
• Valid driver’s license with reliable transportation.

Responsibilities

• Admissions Management: Manage the admissions process from referral through admission.
• Receive and review referrals with a quick 15-minute referral response whenever possible.
• Verify insurance benefits, authorizations, and payer eligibility.
• Coordinate admissions with nursing, therapy, social services, environmental services, dietary, housekeeping, and maintenance.
• Ensure resident rooms are clean, furnished, fully prepared, and admission-ready prior to every admission.
• Welcome residents and families and ensure a seamless admission experience from referral through move-in.
• Maintain accurate referral tracking and follow up on pending referrals.
• Business Development & Relationship Management: Develop and maintain strong relationships with hospitals, discharge planners, case managers, social workers, physicians, hospitalists, specialists, home health agencies, hospice providers, senior centers, adult day programs, assisted living communities, independent living communities, and other referral partners.
• Conduct routine hospital, physician, and community outreach visits to strengthen referral relationships.
• Notify local primary care physicians when their patients are admitted to the facility.
• Assist with physician credentialing opportunities when appropriate.
• Identify new referral sources, strategic partnerships, and opportunities to grow census and market share.
• Work with the Corporate Director of Marketing & Admissions to identify community needs and recommend new clinical programs and services.

Skills

Admissions & Marketing

Relationship building

Business development

Hospitals/physicians outreach

Communication skills

Tools

PointClickCare (PCC)

Job description

Continuum Healthcare in Sister Bay, Wisconsin, seeks a Director of Admissions & Marketing to lead admissions, business development, marketing, and community outreach across the campus.

You will manage the admissions process from referral through move-in, build relationships with hospitals, physicians, residents, families, and partner organizations, and collaborate with leadership to drive census growth and payer mix while ensuring an exceptional resident experience.