Census Growth & Admissions Director

CareCore Health; Cincinnati (OH); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive compensation and commision

Health, Dental & Vision Insurance

Paid Time Off

Paid Holidays

401(k) with Company Match

Supportive leadership team

Impact on facility growth

Job summary

CareCore at Lakeridge is seeking an Admissions & Marketing Director to lead census development. This role combines on-site facility presence with field outreach to referral partners, driving growth through strategic marketing and relationship-building.

You will manage the admissions process, collaborate with clinical leadership, and represent the facility at networking events to expand referral networks. A strong background in long-term care marketing is essential.

Qualifications

• Previous Admissions, Marketing, or Business Development experience in a long-term care/skilled nursing setting is required.
• Established community relationships and referral network preferred.
• Strong understanding of Medicare, Medicaid, and Managed Care.
• Experience with PointClickCare (PCC) or similar EMR systems preferred.
• Excellent communication, networking, and relationship-building skills.
• Self-motivated with the ability to manage multiple priorities in a fast-paced environment.
• Comfortable spending time both in the facility and in the community developing new business.

Responsibilities

• Drive census growth through strategic marketing and referral development.
• Manage the admissions process from referral through admission.
• Build and maintain strong relationships with hospitals, case managers, physicians, assisted living communities, and other referral sources.
• Represent the facility at networking events, community meetings, and healthcare partner visits.
• Conduct both on-site and field marketing activities to expand referral networks.
• Verify insurance, obtain pre-certifications, and coordinate timely admissions.
• Collaborate with the clinical and leadership teams to ensure smooth resident transitions.
• Maintain accurate referral tracking and admissions reporting.

Skills

Admissions marketing experience

Relationship building

Networking

Communication skills

Time management

Tools

PointClickCare (PCC)

Job description

CareCore at Lakeridge is seeking an Admissions & Marketing Director to lead census development. This role combines on-site facility presence with field outreach to referral partners, driving growth through strategic marketing and relationship-building.

You will manage the admissions process, collaborate with clinical leadership, and represent the facility at networking events to expand referral networks. A strong background in long-term care marketing is essential.