Healthcare Growth Director: Census & Community Relations

Confidential; Los Angeles (CA); On-site; USD 105,000 - 110,000; Full time

Benefits offered by this job

Medical/Dental/Vision

401(k) with company match

Flexible Spending Account (FSA)

Job summary

Confidential is seeking a Director of Business Development to lead marketing and community relations, driving census growth and building trusted partnerships with physicians, discharge planners, and community leaders.

The role requires strong communication skills, strategic marketing expertise in healthcare, and a track record of increasing occupancy in skilled nursing facilities. This full-time position reports to the Nursing Home Administrator and offers a competitive pay range.

Qualifications

• Bachelor's degree preferred in Marketing, Communications, or related field.
• Thorough knowledge of communications, mass media, advertising, and community relations for skilled nursing facility operations.
• Strong understanding of healthcare reimbursement programs.
• Knowledge of nursing practices, terminology, and regulations related to long-term care.
• Minimum 2–4 years of marketing/public relations experience in healthcare or a skilled nursing facility, including supervisory experience.
• Proven track record of increasing resident census and occupancy.
• Experience developing and executing marketing strategies for long-term growth.

Responsibilities

• Plan, develop, and implement the facility's marketing and public relations programs to increase resident census.
• Provide the community with detailed information about our facility, services, and programs.
• Promote the facility and its services to physicians, discharge planners, local business leaders, churches, schools, and other community members.
• Maintain thorough knowledge of the facility's admission requirements, services, programs, and policies.
• Work with the facility team to conduct tours for prospective residents and their families.
• Conduct pre-admission interviews with potential residents/guarantors and explain all services offered.
• Organize and deliver direct sales calls and public presentations to effectively communicate the facility's offerings.
• Develop and maintain relationships with key community partners to promote our services and strengthen our reputation.
• Evaluate and direct marketing strategies to ensure the facility's long-term growth.

Skills

Direct sales

Public presentations

Relationship building

Communication & media

Education

Bachelor's degree in Marketing/Communications or related field

Job description

Confidential is seeking a Director of Business Development to lead marketing and community relations, driving census growth and building trusted partnerships with physicians, discharge planners, and community leaders.

The role requires strong communication skills, strategic marketing expertise in healthcare, and a track record of increasing occupancy in skilled nursing facilities. This full-time position reports to the Nursing Home Administrator and offers a competitive pay range.