CDP Product Manager: Personalization & Data Platform

Skechers U.S.A., Inc.

Manhattan Beach, Northern (CA, KY)

Hybrid

USD 130,000 - 160,000

Full time

14 days+

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Job summary

Skechers U.S.A., Inc. is seeking a Product Manager for our Consumer Data Platform. You’ll own the CDP roadmap, turning raw customer data into smarter marketing, sharper personalization, and stronger digital experiences—powering performance media, loyalty, and analytics.

You’ll connect bold business goals with practical platform execution and align cross‑functional teams to deliver measurable impact. You’ll collaborate with Business, Solution Architecture, and Engineering to prioritize work,

Qualifications

5+ years of Product Management experience — you know how to ship.
Strong stakeholder management across technical and business teams.
Ability to translate business needs into scalable, real-world solutions.
Fluent in Agile/Scrum, backlog management, and juggling shifting priorities.
Sharp understanding of customer lifecycle marketing and segmentation.
Experience with CDP platforms and data governance is a plus.
Familiarity with identity resolution and cross-system data movements is a plus.
Comfort with cloud platforms, APIs, and enterprise data ecosystems is a plus.

Responsibilities

Own and champion the CDP roadmap and prioritize business and technical tradeoffs.
Turn business needs into crisp user stories, epics, and acceptance criteria.
Collaborate with engineering to build scalable data models and segments for marketing channels.
Coordinate with leadership and stakeholders on roadmap progress.
Work with Solution Architecture to shape implementation approaches.
Drive platform governance around data usage and privacy.