CDP Product Leader: Personalization & Analytics

Skechers USA, Inc.; Manhattan Beach (CA); On-site; USD 130,000 - 160,000; Full time

Job summary

Skechers USA, Inc. is seeking a Product Manager for the Consumer Data Platform to lead the CDP roadmap, translate business goals into user stories, and partner with engineering to deliver scalable data models and audience activations. The role focuses on data quality, privacy governance, and cross-functional execution.

Join a fast-moving, global brand and drive personalized marketing experiences across email, SMS, paid media, and loyalty programs.

Qualifications

• 5+ years of Product Management experience.
• Experience aligning business goals with data-driven products.
• Understanding of customer lifecycle marketing and segmentation.

Responsibilities

• Own and champion the CDP roadmap and backlog.
• Turn business needs into actionable user stories and epics.
• Collaborate with Engineering, Marketing, and Loyalty teams.
• Oversee data ingestion, transformation, and governance standards.
• Communicate progress and tradeoffs to stakeholders.

Skills

Stakeholder management

Agile/Scrum

Product management

Data governance

Data segmentation

Job description

Skechers USA, Inc. is seeking a Product Manager for the Consumer Data Platform to lead the CDP roadmap, translate business goals into user stories, and partner with engineering to deliver scalable data models and audience activations. The role focuses on data quality, privacy governance, and cross-functional execution.

Join a fast-moving, global brand and drive personalized marketing experiences across email, SMS, paid media, and loyalty programs.