Product Manager, CDP: Data-Driven Personalization

Skechers USA Ltd.

Manhattan Beach (CA)

On-site

USD 130,000 - 160,000

Full time

14 days+

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Job summary

Skechers USA Ltd. is seeking a Product Manager for the Consumer Data Platform in Manhattan Beach, CA. You will own the CDP roadmap, translate business needs into user stories, and work with engineering to deliver scalable data capabilities powering marketing and loyalty initiatives.

Ideal candidates bring 5+ years in product management, strong Agile skills, and hands-on CDP experience with data quality governance and privacy awareness.

Qualifications

5+ years of Product Management experience delivering data-driven platforms.
Strong stakeholder management across technical and business teams.
Ability to translate business needs into scalable platform solutions.
Fluent in Agile/Scrum, backlog management, and prioritization.
Deep understanding of customer lifecycle marketing and segmentation.
Hands-on CDP platform experience with data quality governance and privacy awareness.

Responsibilities

Drive the Platform Roadmap for the CDP, translating business needs into user stories and priorities.
Collaborate with Engineering, Solution Architecture, and Business teams to deliver the platform.
Own audience management, segmentation, and activation across marketing channels.
Ensure data governance, privacy compliance, and data quality across datasets.
Communicate progress, tradeoffs, and dependencies to leadership and stakeholders.

Skills

Product Management

Agile/Scrum

Stakeholder Management

CDP Experience

Data Governance

Privacy & Compliance

Job description

Ideal candidates bring 5+ years in product management, strong Agile skills, and hands-on CDP experience with data quality governance and privacy awareness.

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