Product Manager, Consumer Data Platform

Skechers U.S.A., Inc.; Manhattan Beach, Northern (CA, KY); Hybrid; USD 130,000 - 160,000; Full time

Job summary

Skechers U.S.A., Inc. is seeking a Product Manager for our Consumer Data Platform. You’ll own the CDP roadmap, turning raw customer data into smarter marketing, sharper personalization, and stronger digital experiences—powering performance media, loyalty, and analytics.

You’ll connect bold business goals with practical platform execution and align cross‑functional teams to deliver measurable impact. You’ll collaborate with Business, Solution Architecture, and Engineering to prioritize work,

Qualifications

• 5+ years of Product Management experience — you know how to ship.
• Strong stakeholder management across technical and business teams.
• Ability to translate business needs into scalable, real-world solutions.
• Fluent in Agile/Scrum, backlog management, and juggling shifting priorities.
• Sharp understanding of customer lifecycle marketing and segmentation.
• Experience with CDP platforms and data governance is a plus.
• Familiarity with identity resolution and cross-system data movements is a plus.
• Comfort with cloud platforms, APIs, and enterprise data ecosystems is a plus.

Responsibilities

• Own and champion the CDP roadmap and prioritize business and technical tradeoffs.
• Turn business needs into crisp user stories, epics, and acceptance criteria.
• Collaborate with engineering to build scalable data models and segments for marketing channels.
• Coordinate with leadership and stakeholders on roadmap progress.
• Work with Solution Architecture to shape implementation approaches.
• Drive platform governance around data usage and privacy.

Skills

Product Management

Stakeholder management

Agile/Scrum

Customer lifecycle marketing

Data governance

Cloud platforms

Job description

WHO WE ARE

Headquartered in Southern California, Skechers—the Comfort Technology Company®—has spent over 30 years helping men, women, and kids everywhere look and feel good. Comfort innovation is at the core of everything we do, driving the development of stylish, high-quality products at a great value. From our diverse footwear collections to our expanding range of apparel and accessories, Skechers is a complete lifestyle brand.

ABOUT THE ROLE

This is your chance to sit at the controls of one of the most powerful engines behind Skechers' direct-to-consumer growth: our Consumer Data Platform. As Product Manager, CDP, you'll own the roadmap that turns raw customer data into smarter marketing, sharper personalization, and unforgettable digital experiences — powering everything from performance media and channel marketing to loyalty and business intelligence.

You'll be the connective tissue between bold business ambition and rock-solid platform execution — partnering with Business leaders, Solution Architecture, and Production Support to make sure the platform doesn't just run, it delivers. If you love building things that move fast, scale big, and make a real dent in how a global brand understands its customers, this is your seat at the table.

WHAT YOU'LL DO

Drive the Platform Roadmap

• Own and champion the CDP roadmap — where business ambition, customer value, and technical reality meet


• Turn big-picture business needs into crisp user stories, epics, and acceptance criteria engineers love to build from


• Call the shots on prioritization — weighing business impact, customer value, and what's realistically achievable


• Run the show on product planning, backlog grooming, sprint reviews, and releases


• Team up with engineering to build scalable frameworks for data models, Data Cloud segments, and audiences powering email, SMS, paid media, personalization, and automation


• Keep leadership and stakeholders in the loop with sharp, clear communication on roadmap, tradeoffs, and progress


• Keep platform capabilities locked in step with a fast-moving business

Lead Across Teams, Rally Everyone Around the Vision

• Be the go-to voice connecting CDP Platform Engineering with the business


• Break through roadblocks, align teams, and drive decisions forward


• Manage expectations and keep everyone excited and informed on what's coming next


• Partner across product teams to nail dependencies and deliver big initiatives together


• Work hand-in-hand with Solution Architecture to shape implementation approaches that just work

Own the Data Customer Experience

• Take the reins on audience management, segmentation, and unifying the customer profile end-to-end


• Lead activation of customer audiences across the CDP, teaming up with Marketing, Loyalty, Service Cloud, and outside platforms


• Dig into data quality issues alongside Data and Engineering teams and get them solved


• Translate business needs into rock-solid requirements for data ingestion, transformation, and harmonization


• Set the standard for governance around data usage, privacy, and compliance

Push Innovation Forward

• Stay ahead of the curve on emerging platform capabilities, including AI-driven personalization


• Spot opportunities to level up automation, personalization, and data utilization


• Partner with CRM, Loyalty, and Paid Media teams to bring new capabilities to life for real marketing use cases

WHAT YOU'LL BRING

• 5+ years of Product Management experience — you know how to ship


• A natural at stakeholder management across technical and business teams


• A proven ability to turn business needs into scalable, real-world solutions


• Fluent in Agile/Scrum, backlog management, and juggling shifting priorities


• Sharp understanding of customer lifecycle marketing and segmentation


• Skilled at making complex technical ideas click for business audiences


• Hands-on CDP platform experience, with a strong grasp of data quality governance and consumer privacy is a plus


• Deep familiarity with identity resolution, segmentation architecture, and cross-system data movements a plus


• Comfort working across cloud platforms, APIs, and enterprise data ecosystems is a plus

The pay range for this position is $130,000 - $160,000/year USD.

About Skechers

Skechers, a global Fortune 500® company, developsand markets a diverse range of lifestyle and performance footwear, apparel, and accessories. Serving over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-commerce and digital stores, and through our more than 5,300 Skechers retail locations.

Equal Employment Opportunity

Skechers is committed to providing a safe, inclusive, and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state or federal law.

Reasonable Accommodation

Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing [e-mail]. To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.