Product Manager, Consumer Data Platform

Skechers USA, Inc.; Manhattan Beach (CA); On-site; USD 130,000 - 160,000; Full time

Job summary

Skechers USA, Inc. is seeking a Product Manager for the Consumer Data Platform to lead the CDP roadmap, translate business goals into user stories, and partner with engineering to deliver scalable data models and audience activations. The role focuses on data quality, privacy governance, and cross-functional execution.

Join a fast-moving, global brand and drive personalized marketing experiences across email, SMS, paid media, and loyalty programs.

Qualifications

• 5+ years of Product Management experience.
• Experience aligning business goals with data-driven products.
• Understanding of customer lifecycle marketing and segmentation.

Responsibilities

• Own and champion the CDP roadmap and backlog.
• Turn business needs into actionable user stories and epics.
• Collaborate with Engineering, Marketing, and Loyalty teams.
• Oversee data ingestion, transformation, and governance standards.
• Communicate progress and tradeoffs to stakeholders.

Skills

Stakeholder management

Agile/Scrum

Product management

Data governance

Data segmentation

Job description

WHO WE ARE:Headquartered in Southern California, Skechers—the Comfort Technology Company—has spent over 30 years helping men, women, and kids everywhere look and feel good. Comfort innovation is at the core of everything we do, driving the development of stylish, high-quality products at a great value. From our diverse footwear collections to our expanding range of apparel and accessories, Skechers is a complete lifestyle brand.ABOUT THE ROLEThis is your chance to sit at the controls of one of the most powerful engines behind Skechers' direct-to-consumer growth: our Consumer Data Platform. As Product Manager, CDP, you'll own the roadmap that turns raw customer data into smarter marketing, sharper personalization, and unforgettable digital experiences — powering everything from performance media and channel marketing to loyalty and business intelligence.You'll be the connective tissue between bold business ambition and rock-solid platform execution — partnering with Business leaders, Solution Architecture, and Production Support to make sure the platform doesn't just run, it delivers. If you love building things that move fast, scale big, and make a real dent in how a global brand understands its customers, this is your seat at the table.WHAT YOU'LL DODrive the Platform RoadmapOwn and champion the CDP roadmap — where business ambition, customer value, and technical reality meetTurn big-picture business needs into crisp user stories, epics, and acceptance criteria engineers love to build fromCall the shots on prioritization — weighing business impact, customer value, and what's realistically achievableRun the show on product planning, backlog grooming, sprint reviews, and releasesTeam up with engineering to build scalable frameworks for data models, Data Cloud segments, and audiences powering email, SMS, paid media, personalization, and automationKeep leadership and stakeholders in the loop with sharp, clear communication on roadmap, tradeoffs, and progressKeep platform capabilities locked in step with a fast-moving businessLead Across Teams, Rally Everyone Around the VisionBe the go-to voice connecting CDP Platform Engineering with the businessBreak through roadblocks, align teams, and drive decisions forwardManage expectations and keep everyone excited and informed on what's coming nextPartner across product teams to nail dependencies and deliver big initiatives togetherWork hand-in-hand with Solution Architecture to shape implementation approaches that just workOwn the Data Customer ExperienceTake the reins on audience management, segmentation, and unifying the customer profile end-to-endLead activation of customer audiences across the CDP, teaming up with Marketing, Loyalty, Service Cloud, and outside platformsDig into data quality issues alongside Data and Engineering teams and get them solvedTranslate business needs into rock-solid requirements for data ingestion, transformation, and harmonizationSet the standard for governance around data usage, privacy, and compliancePush Innovation ForwardStay ahead of the curve on emerging platform capabilities, including AI-driven personalizationSpot opportunities to level up automation, personalization, and data utilizationPartner with CRM, Loyalty, and Paid Media teams to bring new capabilities to life for real marketing use casesWHAT YOU'LL BRING5+ years of Product Management experience — you know how to shipA natural at stakeholder management across technical and business teamsA proven ability to turn business needs into scalable, real-world solutionsFluent in Agile/Scrum, backlog management, and juggling shifting prioritiesSharp understanding of customer lifecycle marketing and segmentationSkilled at making complex technical ideas click for business audiencesHands-on CDP platform experience, with a strong grasp of data quality governance and consumer privacy is a plusDeep familiarity with identity resolution, segmentation architecture, and cross-system data movements a plusComfort working across cloud platforms, APIs, and enterprise data ecosystems is a plusThe pay range for this position is $130,000 - $160,000/year USD.About SkechersSkechers, a global Fortune 500 company, develops and markets a diverse range of lifestyle and performance footwear, apparel, and accessories. Serving over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-commerce and digital stores, and through our more than 5,300 Skechers retail locations.Equal Employment OpportunitySkechers is committed to providing a safe, inclusive, and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state or federal law.Reasonable AccommodationApplicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing [e-mail] perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.