Cattle & Dairy Feed Sales Consultant - Field Territory

Land O'Lakes, Inc.; Eau Claire (WI); On-site; USD 59,000 - 73,000; Full time

Benefits offered by this job

Health insurance

401k

Education assistance

Paid time off

Job summary

Land O’Lakes, Inc. is seeking a Senior Level Cattle & Dairy Sales Specialist to grow the livestock book, drive product demand, and cultivate farmgate and dealer/co-op relationships. The role emphasizes technical poultry?

no, dairy focus; requires field travel in NW Wisconsin and collaboration with Purina experts to deliver nutritional solutions. Ideal candidates have 2–3+ years of sales experience, strong communication skills, and a passion for livestock care and agricultural products, with the

Qualifications

• Bachelor's degree preferred but not required.
• Pending bachelor’s degree or proven sales experience will be considered.
• 2–3+ years of experience with a proven track record.
• Experienced in feed and ration formulations; problem solving and independent decision making.
• Strong interest in livestock care and agricultural products.
• Excellent communication and interpersonal skills; ability to work independently and in teams.
• Customer service or sales support experience.
• Limited overnight travel plus daily travel in assigned geography.

Responsibilities

• Conduct daily farmgate contacts to assess feeding programs and recommend Purina-backed solutions.
• Network across Cattle and Dairy farms and events to share best practices and create new business opportunities.
• Support sales and marketing by introducing nutritionally sound feeding recommendations and programs to new and existing clients.
• Manage and grow an existing book of business from day one, with access to established customer relationships and immediate sales opportunities.
• Build and maintain strong relationships with dealer/co-op teams and Purina experts to support partner goals.
• Develop expertise in Purina’s research, innovation, and sustainability to deliver value in customer interaction.
• Effectively lead activities, educational events and on-site demonstrations to increase producer trust, brand awareness, nutritional value and customer loyalty.
• Operate independently and as a team member in a flexible, remote work environment, managing territory, schedule, and customer relationships with supported direction from supervisor.
• Coordinate and execute product strategy, marketing initiatives, product launches, and field events with cross‑functional teams.
• Participate in team meetings and sales training, implement sales strategies, and collaborate with peers for continuous improvement.
• Use CRM systems (e.g., Salesforce) and technology tools (e.g., Power BI) to record activities and inform business decisions.

Skills

Sales experience

Communication skills

Problem solving

Independent decision making

Relationship building

Team collaboration

Education

Bachelor's degree preferred

Tools

Salesforce

Power BI

Job description

Land O’Lakes, Inc. is seeking a Senior Level Cattle & Dairy Sales Specialist to grow the livestock book, drive product demand, and cultivate farmgate and dealer/co-op relationships. The role emphasizes technical poultry?

no, dairy focus; requires field travel in NW Wisconsin and collaboration with Purina experts to deliver nutritional solutions. Ideal candidates have 2–3+ years of sales experience, strong communication skills, and a passion for livestock care and agricultural products, with the