Lab Automation Marketing Strategist

Gilson; Madison (WI); Presencial; USD 90.000 - 130.000; Jornada completa

Descripción de la vacante

Gilson is seeking a Category Marketing Manager, Automation, to shape how our laboratory automation solutions are positioned, launched, and brought to market. This highly visible role sits at the intersection of Marketing, Sales, Product, Applications, and our customers to translate market insights into campaigns that fuel growth.

You will own the marketing strategy for the automation portfolio, develop demand-generating programs, lead product launches, and craft messaging and value propositions

Formación

• Bachelor's degree in Life Sciences or Marketing is required.
• 5+ years in product marketing, category marketing, or commercial marketing.
• Experience in laboratory automation or related markets.
• Proven track record of product launches and demand-generation campaigns.
• Strong positioning, messaging, and go-to-market skills; digital marketing and content development.
• Collaborates across technical, sales, and marketing teams to deliver results.
• Ability to translate complex science into customer value.

Responsabilidades

• Own the marketing strategy for the laboratory automation portfolio.
• Develop go-to-market campaigns, messaging, and value propositions.
• Lead product launches and commercialization plans.
• Create demand through digital campaigns, webinars, events, email nurturing.
• Partner with Sales to strengthen lead generation and qualification.
• Measure campaigns and optimize marketing investments.
• Represent automation marketing at industry events.

Conocimientos

Marketing

Category marketing

Demand generation

Product launches

Digital marketing

Content development

Go-to-market strategy

Cross-functional collaboration

Educación

Bachelor's degree in Life Sciences or Marketing

MBA or marketing specialization

Descripción del empleo

Gilson is seeking a Category Marketing Manager, Automation, to shape how our laboratory automation solutions are positioned, launched, and brought to market. This highly visible role sits at the intersection of Marketing, Sales, Product, Applications, and our customers to translate market insights into campaigns that fuel growth.

You will own the marketing strategy for the automation portfolio, develop demand-generating programs, lead product launches, and craft messaging and value propositions