Product Marketing Manager

Uncountable; New York (NY); On-site; USD 120,000 - 160,000; Full time

Job summary

Uncountable, a bold B2B SaaS company building AI-driven Laboratory Informatics, seeks a Product Marketing Manager. You will own positioning, messaging, launches, and competitive insights, translating deep product understanding into compelling customer narratives.

You’ll partner with Sales, RevOps, CS, and Engineering to shape GTM strategy, develop demand content, and create personas and use cases across industries to accelerate adoption of our platform.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 3-6+ years in product marketing in B2B SaaS or enterprise tech.
• Ability to position technical products for business outcomes.
• Experience marketing to R&D, manufacturing, or industrial audiences is a plus.
• Proven ability to strategize and execute product marketing initiatives.
• Experience building lead generation campaigns and content creation.
• Excellent storytelling, writing, and presentation skills.
• Strong project management and deadline discipline.

Responsibilities

• Own positioning, messaging, product launches, and competitive insights.
• Collaborate with Sales, RevOps, CS, and Engineering to tell value stories.
• Develop demand generation and content for campaigns, webinars, events.
• Lead go-to-market strategy and cross-channel coordination for launches.
• Create customer personas and use-case maps across industries.
• Develop battlecards, datasheets, and solution narratives for sales.
• Drive competitive intelligence and win/loss analysis.
• Train and enable reps on product value propositions.

Skills

Product marketing

B2B SaaS marketing

Content creation

Storytelling & presentation

Lead generation campaigns

Campaign strategy

Cross-functional collaboration

Startup mindset

Project management

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

HubSpot

Outreach.io

Salesforce CRM

SEMRush

Google Analytics

Graphic design tools

Video editing tools

Job description

About Uncountable:

Uncountable is an innovative B2B SaaS company providing an AI-driven Laboratory Informatics platform for R&D organizations. Uncountable is transforming how R&D enterprises operate—replacing siloed and fragmented legacy data systems and Excel spreadsheets in the lab with a unified software designed to accelerate scientific product development and innovation. We help scientists maximize utilization of their experimental data, automate the capture of high-quality, structured data, and enable them to make faster, more intelligent data-driven decisions. At our core, we are a laboratory informatics company...but we go further.

Uncountable is also a leader in applying AI to scientific workflows, helping R&D teams not only manage data but also contextualize and learn from it, thereby optimizing formulations, surfacing insights, and bringing market-leading products to market faster and more effectively. We partner with the world’s leading companies across various industries, including advanced materials, chemicals, pharmaceuticals, biotechnology, food and beverage, cosmetics, and many more, to build the lab of the future.

About the Role:

As Product Marketing Manager, you will play a critical role in shaping how we bring Uncountable’s solutions to market. You will own positioning, messaging, product launches, and competitive insights, translating deep product understanding into compelling narratives for our customers.

You’ll work cross-functionally with Sales, RevOps, Customer Success, and Engineering to tell the story of how Uncountable delivers value to R&D organizations. This is a high-impact role with direct influence on go-to-market strategy and customer adoption.

Key Responsibilities:

• Craft compelling messaging and positioning for Uncountable’s core platform and product modules (e.g., LIMS, ELN, Analytics, Reporting, PLM, AI/ML, etc.), tailored to R&D leaders and technical buyers;

• Support demand and lead generation efforts by helping strategize and create content and messaging for campaigns, webinars, and events;

• Lead strategy and support execution of net new lead generation programs, as well as lifecycle and database marketing (e.g., re-engagement campaigns, nurturing campaigns, win-back, upsell, etc.);

• Lead product launches and spotlights, including planning, enablement, and external rollout across web, email, sales decks, and more;

• Support go-to-market (GTM) strategy for product launches, including internal enablement, external rollouts, messaging updates, and cross-channel coordination;

• Build and maintain customer personas and use case maps, gaining a deep understanding of customer goals, pain points, and buying journeys across various industries;

• Develop sales and customer-facing content, such as battlecards, one-pagers, product briefs, and solution narratives;

• Drive competitive intelligence and win/loss analysis to inform positioning and product strategy;

• Partner with Sales and Revenue teams to train and enable reps on product value propositions, use cases, differentiation, and discovery questions;

• Create product-focused assets, including solution briefs, datasheets, product videos, sales decks, demo scripts, comparison charts, and more.

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field.

• 3- 6+ years of experience in product marketing, ideally in B2B SaaS or enterprise technology

• Proven ability to position technical products for business outcomes.

• Experience working with (or marketing to) R&D, manufacturing, or industrial audiences is a plus;

• Proven ability to strategize and execute on product marketing efforts;

• Experience building and executing lead generation campaigns;

• Experience with content creation (e.g., blogs, website copy, one-pagers, presentations, etc.);

• Excellent storytelling, writing, and presentation skills;

• Comfort with ambiguity and a startup mindset—you’re excited to build from 0 to 1;

• Strong project management skills with attention to detail and deadlines.

Preferred Experience/Qualifications:

• Marketing/Sales Platform experience: HubSpot, Outreach.io, Salesforce CRM, SEMRush

• Google Analytics

• Experience with graphic design & video editing tools is a plus

• Passion for science, chemistry, and/or artificial intelligence

• An aptitude for statistics, mathematics