Marketing Communication & Digital Marketing Spec 2

Lancesoft; Milpitas (CA); Remote; USD 55,000 - 75,000; Full time

Job summary

Lancesoft is seeking an early-career marketer to support digital marketing, demand generation, and marketing communications for life sciences products. You will work across LinkedIn, Google Ads, email, and web channels, coordinating with product marketing, sales, and external partners.

You will develop emails, social posts, landing pages, and digital ads, while tracking performance with dashboards and reports.

Qualifications

• Bachelor's degree in marketing, communications, life sciences, biology, biotechnology, biomedical sciences, or related field.
• 1–3 years of digital marketing, demand generation, or marketing communications experience.
• Ability to communicate technical or scientific concepts to technical and non-technical audiences.

Responsibilities

• Execute digital campaigns across paid search, social media, email, and web channels.
• Support campaign planning, audience targeting, lead generation, and nurture programs.
• Monitor performance and optimize campaigns based on results.

Skills

Digital marketing

Campaign planning

Data analysis

Cross-functional collaboration

Education

Bachelor's degree in marketing/related field

Tools

LinkedIn Campaign Manager

Google Ads

Marketo

Pardot

HubSpot

Salesforce

Google Analytics 4

Google Tag Manager

Adobe Creative Cloud

Excel

PowerPoint

Copilot (Microsoft)

Job description

Remote Preferred west coast hours.

About the Role

We are seeking a motivated early-career marketer to support digital marketing, demand generation, and marketing communications for life sciences products and solutions. The ideal candidate brings hands-on experience with key digital platforms and enjoys using data, content, and technology to improve campaign performance. This role offers broad experience across digital strategy, campaign execution, content development, analytics, webinars, product launches, and events. The contractor will work closely with product marketing, sales, creative teams, and agency partners.

What You'll Do

• Execute digital campaigns across paid search, social media, email, and web channels.
• Support campaign planning, audience targeting, lead generation, and nurture programs.
• Monitor performance and recommend optimizations based on campaign results.
• Develop and edit emails, social posts, landing pages, digital ads, and product or event promotions.
• Create campaign reports and dashboards that clearly communicate results and opportunities.
• Support webinars, product launches, conferences, trade shows, and other demand generation activities.
• Update marketing collateral, presentations, and digital assets.
• Ensure content accuracy, brand consistency, and attention to detail across communications.
• Collaborate with product marketing, sales, creative teams, and external partners.

Education and Experience

• Bachelor's degree in marketing, communications, life sciences, biology, biotechnology, biomedical sciences, or a related field.
• 1-3 years of experience in digital marketing, demand generation, or marketing communications.
• Ability to communicate technical or scientific concepts to technical and non-technical audiences.

Digital Marketing

• Hands-on experience creating and managing campaigns in LinkedIn Campaign Manager and Google Ads, including Search, Display, and Remarketing.
• Experience using at least one marketing automation platform, such as Marketo, Pardot, or HubSpot.
• Working knowledge of search engine optimization and search engine marketing best practices.
• Understanding of lead generation and demand generation tactics.
• Experience with email campaigns and nurture programs.
• Ability to analyze, optimize, and report on campaign performance.

Marketing Technology and Analytics

• Experience using Salesforce CRM, Google Analytics 4, and Google Tag Manager.
• Experience tracking click-through rate*** cost per click, conversion rate*** cost per lead, and marketing-qualified leads.
• Strong analytical and problem-solving skills.
• Proficiency in Microsoft Excel and PowerPoint.
• Experience using AI productivity tools such as Microsoft Copilot.

Content and Communications

• Strong written and verbal communication skills.
• Experience developing emails, social content, landing pages, digital advertising copy, and product or event promotions.
• Strong proofreading and editing skills.
• Ability to maintain brand and messaging consistency across channels.

Preferred Qualifications

Industry Experience

• Experience in life sciences, biotechnology, diagnostics, healthcare, or scientific marketing.
• Experience marketing scientific instruments, laboratory products, software, or diagnostics.
• Familiarity with researchers, core laboratories, biotechnology, pharmaceutical, and contract research audiences.

Creative and Design

• Working knowledge of Adobe InDesign, Illustrator, Photoshop, and Acrobat.
• Experience updating collateral, presentations, brochures, and digital assets.
• Experience adapting creative assets for digital advertising channels.
• Basic understanding of brand and visual identity guidelines.

Additional Marketing Experience

• Experience supporting product launches, webinars, conferences, or trade shows.
• Knowledge of A/B testing methods.
• Familiarity with Veeva PromoMats or regulated content review and approval processes.

Ideal Candidate

You are a digitally savvy, organized marketer who enjoys combining data, content, and technology to drive results. You are comfortable working across multiple platforms, eager to learn, and interested in supporting innovative products in the life sciences industry.