Category Growth Strategist

Mars; Knoxville (TN); Hybrid; USD 78,000 - 107,000; Full time

Job summary

Mars is seeking a Category Leadership professional to serve as a trusted growth partner to Grocery retailers, delivering fact-based insights and category solutions that drive mutual growth and align category and brand strategies.

You will lead category management initiatives, build internal and external relationships, and produce shopper, category, and market insights using syndicated data and tools like JDA, Nielsen, and IRI to inform investment and shelf decisions.

Qualifications

• Bachelor’s degree is required.
• Strong analytical capabilities and ability to analyze data.
• 2+ years of experience in CPG sales, retail, or analytics.

Responsibilities

• Build and maintain strong internal and external relationships; collaborate with Sales to drive growth strategies.
• Provide analysis and decision-making on category leadership projects.
• Develop Category Insights Reviews and shelving strategies for total category performance.
• Create and maintain POGs and space planning insights; work with JDA for merchandising layout.
• Lead category recommendations using syndicated data, shopper insights, and retailer POS data.
• Forecasting tools and space management initiatives to support growth.

Skills

Analytical skills

CPG sales experience

Excel & PowerPoint

Education

Bachelor’s Degree

Tools

Nielsen Scan data

JDA

Excel

PowerPoint

Job description

Mars is seeking a Category Leadership professional to serve as a trusted growth partner to Grocery retailers, delivering fact-based insights and category solutions that drive mutual growth and align category and brand strategies.

You will lead category management initiatives, build internal and external relationships, and produce shopper, category, and market insights using syndicated data and tools like JDA, Nielsen, and IRI to inform investment and shelf decisions.