Category Growth Strategist

Mars Incorporated

Charlotte (NC)

On-site

USD 78,000 - 107,000

Full time

3 days ago

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Job summary

Mars Incorporated in Charlotte, NC seeks a Category Leadership professional to drive growth with retailers through fact-based insights and category solutions. You will lead category management initiatives, develop insights from syndicated data, Nielsen/IRI, and POS, and collaborate with Sales to align strategies and execute programs that lift the total confectionery and snacks category.

Strong analytical skills, experience with JDA, Excel, PowerPoint, and external selling are essential as travel

Qualifications

Bachelor's Degree required.
Demonstrated analytical skills and capability.
2+ years of experience within CPG Sales key accounts, retail, and or analyst accountabilities.
Ability to accommodate travel a minimum of 25-40% of time.
A valid driver's license and clean driving record.
Ability to work in a field-sales, home office.
Successful completion of a drug and background screen.
Strong written and verbal communication skills.
Nielsen Scan data experience.
Knowledge of JDA.
Strong Excel and PowerPoint skills.
External selling, negotiation, influencing.

Responsibilities

Build and maintain strong relationships, collaboratively driving growth strategies with Sales and retailers.
Provide analysis and decisions on projects within the Category Leadership team.
Develop Category Insights Reviews that deliver mutual value and growth.
Shelving excellence strategies that drive total category performance.
Development of JDA POGs across multiple segments.
Assortment optimization and incrementality.
Price/Promotion efficiencies.
Merchandising effectiveness.
Develop category recommendations through analysis of syndicated data, shopper insights, retailer POS data, and marketplace trends.
Nielsen/IRI/Syndicated Data sources for analyses.
Space management initiatives such as JDA for merchandising visualization and space layout recommendations.
Forecasting tools, seasonal and everyday based on price/promotion/distribution.
Create and maintain scalable tools, reports, scorecards, and templates.
Analyze category, shopper, and competitive trends to identify opportunities that accelerate category growth.
Support annual customer planning and strategic initiatives with actionable recommendations.
Manage multiple projects and serve as a trusted category expert for assigned customers.