Category-Defining PMM for AI Agent Tech

Amazon Web Services (AWS); San Francisco (CA); On-site; USD 193,000 - 260,000; Full time

Job summary

Amazon Web Services, Inc. seeks a Principal Product Marketing Manager - Tech to be the senior technical marketing authority for AWS''s agentic AI portfolio. You will define the category narrative, build the positioning framework, and set the craft standard for PMMs across Bedrock, Bedrock AgentCore, and Strands Agents.

This IC role shapes strategy, storytelling, and market perception at the highest levels. You will collaborate with VPs, GMs, and Distinguished Engineers to influence product

Qualifications

• Bachelor's degree in a relevant field or equivalent work experience.
• 10+ years in product marketing, technical marketing, developer relations, or product management for technical/infrastructure products.
• Track record of defining product categories or establishing new competitive positions.
• Ability to influence senior leadership (VP+) on product or go-to-market strategy by thinking quality.
• History of high-visibility external presence: keynotes, analyst engagements, or executive thought leadership.

Responsibilities

• Define the category narrative and establish positioning architecture for AWS's agentic AI portfolio.
• Translate deep architectural complexity into mental models that move markets.
• Synthesize customer patterns, competitive dynamics, and analyst perspectives into strategic recommendations.
• Represent AWS's agentic AI vision in keynotes, analyst briefings, and executive engagements.
• Set quality bars for positioning, messaging, and launch execution; create scalable playbooks.
• Lead cross-portfolio launches spanning multiple product teams and senior leadership.
• Develop cross-product adoption narratives connecting builder journeys from experimentation to production.

Skills

Category thought leadership

Executive storytelling

Market shaping

Analytical thinking

Education

Bachelor's degree or equivalent

MBA or advanced degree

Job description

Amazon Web Services, Inc. seeks a Principal Product Marketing Manager - Tech to be the senior technical marketing authority for AWS''s agentic AI portfolio. You will define the category narrative, build the positioning framework, and set the craft standard for PMMs across Bedrock, Bedrock AgentCore, and Strands Agents.

This IC role shapes strategy, storytelling, and market perception at the highest levels. You will collaborate with VPs, GMs, and Distinguished Engineers to influence product