Cat Brand Manager - Hybrid, Growth & Innovation

DSJ Global; Burlington (MA); Hybrid; USD 100,000 - 150,000; Full time

Job summary

DSJ Global is partnering with a leading premium consumer packaged goods company to hire a Brand Manager for the Cat Portfolio in Burlington, MA. You will own a high-growth brand segment, shape strategy, drive innovation, and lead initiatives across product, packaging, and go-to-market plans.

Responsibilities include analyzing consumers and category trends, developing annual brand plans, coordinating with sales, insights, and operations, launching products, and leveraging syndicated data to drive

Qualifications

• 3-5+ years of Brand Management experience in a CPG environment.
• Strong analytical capabilities with data-driven strategies.
• Experience with NielsenIQ or Circana data.
• Proven ability to lead cross-functional projects.
• Experience with product innovation and go-to-market.
• Solid understanding of branding, packaging, and marketing.
• Excellent communication and project management.

Responsibilities

• Develop understanding of consumers, category dynamics, market trends, brand performance.
• Analyze brand, product, promotional, and category performance to identify growth opportunities.
• Lead cross-functional innovation and product renovation from concept to market launch.
• Build and execute annual brand plans including launches, promotions, merchandising, and distribution strategies.
• Leverage consumer insights and market intelligence for growth opportunities.
• Partner with sales, insights, innovation, operations, and marketing to drive execution.
• Support growth and performance of the brand portfolio.

Skills

Analytical capabilities

Cross-functional collaboration

Go-to-market execution

Product innovation

Brand strategy

Communication & presentation

Project management

CPG brand management

Education

Bachelor's degree

MBA preferred

Tools

NielsenIQ / Circana

Job description

DSJ Global is partnering with a leading premium consumer packaged goods company to hire a Brand Manager for the Cat Portfolio in Burlington, MA. You will own a high-growth brand segment, shape strategy, drive innovation, and lead initiatives across product, packaging, and go-to-market plans.

Responsibilities include analyzing consumers and category trends, developing annual brand plans, coordinating with sales, insights, and operations, launching products, and leveraging syndicated data to drive