Associate Brand Manager - Pet Wellness GTM & Insights

Wellness Pet, LLC; Burlington (MA); Hybrid; USD 87,000 - 125,000; Full time

Job summary

The Wellness Pet Company in Burlington, MA is seeking an Associate Brand Manager to drive consumer insights and accelerate go-to-market strategies for dog treats and related products. This role reports to the Brand Director and is based in our Burlington office, with four days on-site and one remote day per week.

The ideal candidate brings 1 year post-MBA CPG Brand Management or 2+ years’ experience without an MBA, strong analytics, and proficiency with Nielsen/IRI.

Qualifications

• MBA or equivalent required for post-MBA track (1 year PMM experience) or 2+ years CPG Brand Management for non-MBA candidates.
• Proven analytical skills and a strategic mindset.
• Experience leading cross-functional teams and collaborations.

Responsibilities

• Establish in-depth knowledge of consumers, category, brand, and products.
• Report brand performance and category trends using multiple data sources.
• Identify opportunities for dog treats by testing, learning, and growing with the team.
• Lead cross-functional teams to execute new item launches and go-to-market plans.
• Contribute to development and execution of annual brand plans including campaigns and promotions.

Skills

Brand management

Data analysis

Cross-functional collaboration

Packaging design

Go-to-market strategy

Consumer insights

Education

MBA or equivalent

Tools

Nielsen/IRI

Job description

The Wellness Pet Company in Burlington, MA is seeking an Associate Brand Manager to drive consumer insights and accelerate go-to-market strategies for dog treats and related products. This role reports to the Brand Director and is based in our Burlington office, with four days on-site and one remote day per week.

The ideal candidate brings 1 year post-MBA CPG Brand Management or 2+ years’ experience without an MBA, strong analytics, and proficiency with Nielsen/IRI.