Hybrid Brand Growth Lead — Pet Wellness & Innovation

Wellness Pet Company; Burlington (MA); Hybrid; USD 119,000 - 176,000; Full time

Job summary

Wellness Pet Company is seeking a Brand Manager to drive growth for one of its exciting businesses. You will translate insights into strategies, lead cross‑functional projects, and deliver initiatives that grow the portfolio for pet parents and retailers.

You will establish deep knowledge of consumers and products, analyze performance, and lead projects from concept to launch with a focus on annual brand plans, new product launches, promotions, merchandising, and distribution opportunities.

Qualifications

• Bachelor’s degree required; MBA preferred or equivalent experience.
• 3–5 years of CPG Brand Management experience.
• Proficient in Nielsen or IRI.
• Strong creative eye and experience in packaging and marketing asset creation.
• Experience and proven ability to lead, influence, and collaborate with cross‑functional teams.
• Track‑record of grace and a positive (yet pragmatic) attitude towards challenges and opportunities.

Responsibilities

• Establish and maintain a deep, working‑level knowledge of our consumer, category, brand, and products.
• Analyze brand, product, promotional, and category performance identifying trends, risks, and opportunities.
• Lead cross‑functional Innovation and Renovation projects from concept through commercialization and launch.
• Develop and execute annual brand plans that include new product launches, promotional plans, merchandising, and distribution opportunities.
• Utilize data insights and market observations to identify new opportunity areas for the Treats business, driving thoughtful discussions to test, learn, and grow.
• Be a key contributor to the management and growth objectives of the Wellness Pet business.

Skills

Brand management

Analytical skills

Cross-functional collaboration

Packaging & marketing asset creation

Nielsen/IRI proficiency

Cross-functional leadership

Education

Bachelor’s degree

MBA

Tools

Nielsen/IRI

Job description

Wellness Pet Company is seeking a Brand Manager to drive growth for one of its exciting businesses. You will translate insights into strategies, lead cross‑functional projects, and deliver initiatives that grow the portfolio for pet parents and retailers.

You will establish deep knowledge of consumers and products, analyze performance, and lead projects from concept to launch with a focus on annual brand plans, new product launches, promotions, merchandising, and distribution opportunities.