Brand Innovation Lead — New Products & Launch

Nylabone; Neptune Township (NJ); On-site; USD 100,000 - 150,000; Full time

Benefits offered by this job

Medical, Dental & Vision Insurance

401(k) with company match

Paid vacation & holidays

Education Assistance

Job summary

Central Garden & Pet Company seeks a Brand Manager, Innovation to lead development and commercialization of new products for the Dog & Cat portfolio. This onsite role partners across functions to translate consumer insights into compelling product propositions and successful go‑to‑market execution.

The position manages innovation projects end-to-end, from idea through launch, working with R&D, Creative, Packaging, Supply Chain, Quality, Legal and Finance to deliver on time and within scope.

Qualifications

• 3+ years in brand management, innovation marketing, or product marketing within CPG.
• Hands-on experience supporting or leading NPD and product launches.
• Strong analytical and consumer insight skills.
• Demonstrated ability to manage complex cross-functional projects.
• Strong communication and storytelling skills.
• Bachelor’s degree in Marketing, Business, or related field.

Responsibilities

• Lead development and commercialization of new products and line extensions for the Dog & Cat BU.
• Translate consumer insights into compelling propositions and go-to-market plans.
• Own day-to-day management of innovation projects from idea through commercialization.
• Collaborate with R&D, Creative, Packaging, Supply Chain, Quality, Legal and Finance to meet timelines.
• Lead go-to-market planning: positioning, packaging, pricing, channels and launches.
• Track launch performance and apply learnings to future innovations.

Skills

Brand management

Innovation marketing

NPD & product launches

Analytical skills

Communication & storytelling

Education

Bachelor’s degree in Marketing/Business

Tools

Circana/Nielsen data

Job description

Central Garden & Pet Company seeks a Brand Manager, Innovation to lead development and commercialization of new products for the Dog & Cat portfolio. This onsite role partners across functions to translate consumer insights into compelling product propositions and successful go‑to‑market execution.

The position manages innovation projects end-to-end, from idea through launch, working with R&D, Creative, Packaging, Supply Chain, Quality, Legal and Finance to deliver on time and within scope.