Associate Brand Manager, Health & Wellness (Hybrid)

Central Garden & Pet Company

Phoenix (AZ)

Hybrid

USD 90,000 - 120,000

Full time

8 days ago

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Benefits offered by this job

Comprehensive Medical, Dental, and Vis

Free Life and Disability Insurance

Health and Dependent Care Flexible Sp

Variable incentive compensation

401k with company match

Paid vacation, holidays and sick time

Employee Assistance Program

Access to thousands of free online课程

Discounts on cell phones, movie t...

Job summary

Central Garden & Pet Company in Phoenix, AZ is seeking an Associate Brand Manager for Health & Wellness brands to drive growth across dogs and cats portfolios. You will shape brand vision, lead cross-functional teams, and own planning from strategy to execution, balancing consumer insights with retailer partnerships.

We expect 3+ years in product management, strong analytical and presentation skills, and a proven track record in managing P&L and launches.

Qualifications

Bachelor’s degree in marketing, finance, business management or related field.
3+ years of product management experience in consumer goods.
1-3 years of sales experience preferred.
Experience with EPA/FDA regulated products.
Strong project management and cross-functional leadership.
Proficient in analyzing/leveraging Sales and Financial data and persuasively presenting findings.
Experience presenting to management and sales teams.
Experience working with distributors and internal sales teams.
Excellent organizational and time management skills.
Strong written and verbal communication skills.
Proficient in Word, Excel, PowerPoint.

Responsibilities

Define brand vision, ambition, positioning, and strategic priorities.
Develop annual and long-term brand strategy and growth plans.
Identify and size growth opportunities across consumers, channels, customers, portfolio, and innovation.
Own overall brand P&L / financial performance and growth targets.
Develop volume, revenue, pricing, and investment plans.
Identify performance gaps and determine corrective actions.
Optimize resource allocation across initiatives and channels.
Own the S&OP / demand planning process for the brand.
Develop and maintain the brand forecast in partnership with Sales, Supply Chain, & Finance.
Translate marketing plans, innovation, promotions, & market dynamics into demand implications.
Identify and proactively manage supply/demand risks and opportunities.
Define portfolio strategy and role of each product/SKU.
Identify innovation opportunities and prioritize pipeline.
Set innovation strategy, target consumer, proposition, and business case.
Ensure portfolio choices ladder back to the overall brand strategy.
Own understanding of consumer, category, competitive, and customer dynamics.
Translate insights into strategic opportunities and business actions.
Set target audiences, consumer needs, and strategic occasions to prioritize.
Serve as the central connector across Marketing, Sales, eCommerce, R&D, Finance, Operations.
Align the organization around priorities, objectives, and ways of working.
Lead key business decisions and resolve cross-functional trade-offs.
Communicate business strategy and performance to leadership.
Define the marketing challenge, objectives, audience, positioning, and desired outcomes.
Establish channel and communications priorities based on the business strategy.
Brief Brand Marketing and other functional partners against the strategy.
Evaluate whether marketing is delivering against the broader business objective.