Pet Brand Manager — Hybrid, Data-Driven & Growth

PetSmart, Inc.; Phoenix (AZ); Hybrid; USD 70,000 - 100,000; Full time

Benefits offered by this job

Pet-friendly environment

On-Site Events & Adoptions

Top Dog gym

Sit & Stay Café

Lil Paws onsite childcare

Paid Volunteer Opportunities

Job summary

PetSmart is seeking an Associate Brand Manager based at the Phoenix Home Office to drive strategy and commercialization for our Proprietary Brands. You will collaborate with Sourcing, Process Management, Quality, Merchandising and Marketing to ensure brands hit sales and margin goals.

Responsibilities include developing category insights, leading cross-functional teams, managing product concepts and building an innovation pipeline, using customer research and analytics to shape initiatives and

Qualifications

• Bachelor’s Degree and at least 3 years of experience in Retail, preferably in Merchandising, Private Brands or Product Development.
• A data mindset with experience in category management and ability to leverage analysis to make business recommendations.
• Translates customer needs into business strategies and initiatives.
• Ability to multi-task and prioritize with a high sense of urgency across multiple projects.
• Collaborative mindset to work with internal resources and external stakeholders to meet goals within budget and timelines.
• Have a passion for brands, customer empathy, and excitement about new products.
• Travel up to 25%.

Responsibilities

• Develop deep category insights for the brand and competition, create stories and identify opportunity areas for the brands.
• Lead cross functional teams, including collaboration with Buying and MPA teams and manage project timelines and key Product Development and Design partners.
• Manage product concept development to create the innovation pipeline and ensure the brand guard rails and brand strategies are being followed. Initiate Product Claim development to create a pipeline of new products that initiate trial and relevancy.
• Continuously monitor customer and passionate intelligence to identify trends and hot topics that could impact the business.
• Using Customer Research, Insights Analytics: Leverage customer and transactional analyses to better plan and develop initiatives.
• Analyze consumer research and business metrics to identify and recommend initiatives, as well as gauge effectiveness of previous strategies.
• Possess a passion for identifying key research insights and turning them into compelling customer propositions that initiate customer loyalty and profitability.

Skills

Data mindset

Analytical skills

Cross-functional collaboration

Customer insights

Brand strategy

Education

Bachelor’s Degree

Job description

PetSmart is seeking an Associate Brand Manager based at the Phoenix Home Office to drive strategy and commercialization for our Proprietary Brands. You will collaborate with Sourcing, Process Management, Quality, Merchandising and Marketing to ensure brands hit sales and margin goals.

Responsibilities include developing category insights, leading cross-functional teams, managing product concepts and building an innovation pipeline, using customer research and analytics to shape initiatives and