Brand Manager

DSJ Global; Burlington (MA); Hybrid; USD 100,000 - 150,000; Full time

Job summary

DSJ Global is partnering with a leading premium consumer packaged goods company to hire a Brand Manager for the Cat Portfolio in Burlington, MA. You will own a high-growth brand segment, shape strategy, drive innovation, and lead initiatives across product, packaging, and go-to-market plans.

Responsibilities include analyzing consumers and category trends, developing annual brand plans, coordinating with sales, insights, and operations, launching products, and leveraging syndicated data to drive

Qualifications

• 3-5+ years of Brand Management experience in a CPG environment.
• Strong analytical capabilities with data-driven strategies.
• Experience with NielsenIQ or Circana data.
• Proven ability to lead cross-functional projects.
• Experience with product innovation and go-to-market.
• Solid understanding of branding, packaging, and marketing.
• Excellent communication and project management.

Responsibilities

• Develop understanding of consumers, category dynamics, market trends, brand performance.
• Analyze brand, product, promotional, and category performance to identify growth opportunities.
• Lead cross-functional innovation and product renovation from concept to market launch.
• Build and execute annual brand plans including launches, promotions, merchandising, and distribution strategies.
• Leverage consumer insights and market intelligence for growth opportunities.
• Partner with sales, insights, innovation, operations, and marketing to drive execution.
• Support growth and performance of the brand portfolio.

Skills

Analytical capabilities

Cross-functional collaboration

Go-to-market execution

Product innovation

Brand strategy

Communication & presentation

Project management

CPG brand management

Education

Bachelor's degree

MBA preferred

Tools

NielsenIQ / Circana

Job description

Our client is a leading premium consumer packaged goods company focused on delivering innovative, science-backed products within the pet nutrition and wellness category. With a strong portfolio of trusted brands and a commitment to consumer-centric innovation, the organization continues to experience significant growth across multiple product segments.

This is an exciting opportunity for a Brand Manager to take ownership of a high-growth product portfolio, helping shape strategy, drive innovation, and execute initiatives that strengthen brand performance and market share.

Key Responsibilities

• Develop a deep understanding of consumers, category dynamics, market trends, brand performance, and product portfolios.
• Analyze brand, product, promotional, and category performance to identify growth opportunities, risks, and emerging trends.
• Lead cross-functional innovation and product renovation initiatives from concept development through commercialization and market launch.
• Build and execute annual brand plans, including product launches, promotional programs, merchandising initiatives, and distribution strategies.
• Leverage consumer insights, syndicated data, and market intelligence to uncover opportunities for portfolio growth and expansion.
• Partner closely with sales, insights, innovation, operations, and marketing teams to drive successful execution of strategic initiatives.
• Support broader business objectives by contributing to the ongoing growth and performance of the organization’s brand portfolio.

About the Opportunity

Our client is a leading premium consumer packaged goods company focused on delivering innovative, science-backed products within the pet nutrition and wellness category. With a strong portfolio of trusted brands and a commitment to consumer-centric innovation, the organization continues to experience significant growth across multiple product segments.

This is an exciting opportunity for a Brand Manager to take ownership of a high-growth product portfolio, helping shape strategy, drive innovation, and execute initiatives that strengthen brand performance and market share.

Brand Manager, Cat Portfolio

Location: Burlington, MA (Hybrid)

Qualifications

• Bachelor's degree required; MBA preferred.
• 3-5+ years of Brand Management experience within a Consumer Packaged Goods (CPG) environment.
• Strong analytical capabilities with experience translating data into actionable business strategies.
• Experience utilizing syndicated data platforms such as NielsenIQ or Circana (IRI).
• Demonstrated success leading cross-functional projects and influencing key stakeholders.
• Experience supporting product innovation, commercialization, and go-to-market execution.
• Strong understanding of consumer marketing, packaging development, and brand-building principles.
• Excellent communication, presentation, and project management skills.

Preferred Background

Candidates may come from industries such as:

• Food & Beverage
• Pet Care
• Consumer Health
• Household Products
• Personal Care
• Consumer Wellness
• Retail Consumer Goods

Why Consider This Opportunity?

• Ownership of a highly visible and growing brand portfolio.
• Direct involvement in innovation, product launches, and long-term brand strategy.
• Exposure to senior leadership and cross-functional decision-making.
• Opportunity to make a measurable impact within a fast-growing, consumer-focused organization.
• Collaborative culture with strong investment in employee development and career progression.