Cannabis Sales Exec – Bay Area Growth & Partnerships

Rove; Oakland (CA); On-site; USD 70,000 - 80,000; Full time

Benefits offered by this job

Healthcare stipend or benefits

Paid vacation

Business travel reimbursement

Employee events

Job summary

Rove in Oakland, CA is seeking an Account Executive to support cannabis retail expansion across the Bay Area. You will develop new business, grow dispensary partnerships, and raise brand presence while navigating a regulated industry.

The ideal candidate has 3–5 years in sales or biz development within cannabis or a related field, with strong relationship-building and negotiation skills. This role requires travel across the Bay Area and NorCal, offering base salary plus commissions and benefits.

Qualifications

• 3–5 years of sales or business development experience in cannabis, beverage, CPG, or another regulated industry.
• Knowledge of the California cannabis market is strongly preferred.
• Existing relationships with California dispensaries or retail buyers is a plus.

Responsibilities

• Identify, prospect, and secure new dispensary and retail partnerships throughout the assigned territory.
• Develop and execute territory growth strategies to increase market share and brand presence.
• Build and maintain strong relationships with dispensary owners, buyers, and key decision-makers.
• Conduct sales presentations, product education, and business meetings with prospective customers.
• Negotiate and close new business opportunities while maintaining a healthy sales pipeline.
• Collaborate with internal teams to ensure a seamless onboarding experience for new accounts.
• Monitor market trends, competitor activity, and customer feedback to identify new opportunities.
• Participate in vendor days, trade shows, and industry events to strengthen customer relationships and increase brand awareness.
• Maintain accurate records of sales activity, customer interactions, and forecasts within the CRM system.
• Consistently achieve or exceed established sales goals and performance expectations.
• Travel throughout the Bay Area and Northern California to support business development and account growth.

Skills

Sales experience

Relationship-building

Negotiation

Communication

Industry knowledge - cannabis/CPG

Tools

CRM software

Job description

Rove in Oakland, CA is seeking an Account Executive to support cannabis retail expansion across the Bay Area. You will develop new business, grow dispensary partnerships, and raise brand presence while navigating a regulated industry.

The ideal candidate has 3–5 years in sales or biz development within cannabis or a related field, with strong relationship-building and negotiation skills. This role requires travel across the Bay Area and NorCal, offering base salary plus commissions and benefits.