Campus Social Media & Marketing Strategist

University of Minnesota Duluth; Duluth (MN); On-site; USD 64,000 - 67,000; Full time

Job summary

University of Minnesota Duluth (UMD) seeks a Social Media and Marketing Specialist to lead the university’s official social media strategy and content. Based on campus, you will shape messaging, collaborate across units, and elevate impact stories with colleagues in UMPR to engage parents, alumni, students and communities.

The role focuses on strategy, content production, and marketing support, reporting to the Creative Director, and requires collaboration across a decentralized university to

Qualifications

• Experience with social media management including creating original content.
• Excellent written and oral communication skills.
• Ability to manage multiple projects and work with diverse teams.

Responsibilities

• Plan, create, publish, edit, and curate social media content for internal and external stakeholders.
• Collaborate on social media strategy and content creation with UMPR team.
• Analyze insights and metrics to drive strategic decisions and improve performance.

Skills

Social media management

Written and oral communication

Content creation

Education

Bachelor's degree in communications, journalism, marketing, design, business

Job description

University of Minnesota Duluth (UMD) seeks a Social Media and Marketing Specialist to lead the university’s official social media strategy and content. Based on campus, you will shape messaging, collaborate across units, and elevate impact stories with colleagues in UMPR to engage parents, alumni, students and communities.

The role focuses on strategy, content production, and marketing support, reporting to the Creative Director, and requires collaboration across a decentralized university to