Social Media and Marketing Specialist

University of Minnesota Duluth; Duluth (MN); On-site; USD 64,000 - 67,000; Full time

Job summary

University of Minnesota Duluth (UMD) seeks a Social Media and Marketing Specialist to lead the university’s official social media strategy and content. Based on campus, you will shape messaging, collaborate across units, and elevate impact stories with colleagues in UMPR to engage parents, alumni, students and communities.

The role focuses on strategy, content production, and marketing support, reporting to the Creative Director, and requires collaboration across a decentralized university to

Qualifications

• Experience with social media management including creating original content.
• Excellent written and oral communication skills.
• Ability to manage multiple projects and work with diverse teams.

Responsibilities

• Plan, create, publish, edit, and curate social media content for internal and external stakeholders.
• Collaborate on social media strategy and content creation with UMPR team.
• Analyze insights and metrics to drive strategic decisions and improve performance.

Skills

Social media management

Written and oral communication

Content creation

Education

Bachelor's degree in communications, journalism, marketing, design, business

Job description

The social media and marketing specialist will work as a member of the University of Minnesota Duluth’s (UMD) University Marketing and Public Relations (UMPR) team. UMPR serves as UMD’s central marketing and communications office and is responsible for external and internal communications, public and media relations, and institutional marketing efforts.

We are looking for a teammate like you if you are:

• a creative who loves telling stories through social media,
• a skilled content creator to lead our social media strategy
• a strategic thinker, willing to innovate, experiment, and try new things to make an impact,
• eager to be part of a collaborative, mission-driven organization that improves lives.

This position is responsible for strategy and content creation for UMD’s official social media accounts and supports general marketing efforts. The incumbent should be creative, audience-focused, collaborative, organized, and enjoy working with a wide variety of people to tell UMD’s unique stories. They will also partner with colleagues in the University Marketing Communications system office to elevate impact stories, externally manage emerging issues and ensure consistency of messaging. This is an on campus, full-time, 12-month position that reports to the Creative Director.

Job Responsibilities

Social media - 50%

• Plan, create, publish, edit, and curate social media content to attract and serve internal and external stakeholders.
• Collaborate with UMPR team members on social media strategy and content creation.
• Conduct or utilize market research to identify social media content of most interest to key stakeholders and stay up to date on trends and new features.
• Plan and develop social media strategies that support enrollment management activities.
• Manage day-to-day social media operations, engagement, and interactions.
• Continuously improve social performance by capturing, analyzing, and reporting on appropriate insights, metrics, and key performance indicators to help drive strategic decisions.
• Practice community management to ensure productive relationships with our audience (parents, alumni, and students–both current and prospective) via social channels.
• Willingness and personality to actively be a part of the UMD community in order to identify opportunities to capture and share authentic moments of campus life.
• Maintain a solid understanding of how each social platform works and how to optimize content so that it is engaging and relevant on the appropriate channel.

Content production and management - 35%

• Create, write, and edit compelling content for various mediums and audiences.
• Assist with video and team member productions.
• Communicate effectively across cultures, including historically marginalized or underrepresented communities.
• Provide leadership and management to student worker(s) to help support content creation and authentic storytelling

Marketing and communications support - 15%

• Assist with the execution of external and internal marketing efforts.
• Manage in-house paid social media efforts, with an eye toward highlighting strategic content for specific audiences.
• Create, develop, and implement measurable communication strategies with university partners.
• Adhere to and be an ambassador for UMD and the University of Minnesota brand standards.

Qualifications

Required Qualifications

• Bachelor's degree from a regionally accredited institution in communications, journalism, marketing, design, business, writing studies, or a related field, plus at least four years professional experience.
• Demonstrated experience with social media management including creating original content.
• Demonstrated excellent written and oral communications skills

Preferred Qualifications

• Experience with photography, videography, and creative writing.
• Solid editing and content organization skills.
• Experience with content strategy and analytics.
• Strength in critical and strategic thinking with proven ability to problem solve and offer up a plan for how to move forward.
• Excellent organizational and planning skills, with the ability to independently manage multiple projects simultaneously.
• Prior experience working in a complex, decentralized organization.
• The ability to respond quickly and deal successfully under pressure in an open and public environment.

UMPR is dedicated to creating a diverse, equitable, and inclusive workplace. Diverse teams, perspectives, and backgrounds are necessary to create a strong and creative team that communicates effectively to the University’s many communities, on campus and beyond. The University is an Equal Opportunity Employer. Black, Indigenous, people of color, LGBTQIA+, women, veterans, and members of historically underrepresented communities are highly encouraged to apply.

Pay and Benefits

Pay Range: $63,500 - $67,000 per year; depending on education/qualifications/experience

Time Appointment: 100% Appointment

Position Type: P&A Staff

Employment Requirements

Any offer of employment is contingent upon the successful completion of a background check. Our presumption is that prospective employees are eligible to work here. Criminal convictions do not automatically disqualify finalists from employment.