Senior Communications Lead, Higher Ed Admissions (Hybrid)

University of Minnesota; Saint Paul (MN); Hybrid; USD 68,000 - 70,000; Full time

Job summary

The University of Minnesota Twin Cities is seeking a Senior Communications Specialist to lead marketing communications for undergraduate outreach, recruitment, and enrollment. You will collaborate with the Office of Admissions and campus partners to create and manage content across print, digital, and multimedia channels.

Responsibilities include content creation, collaboration with recruiters, and ensuring accuracy and accessibility.

Qualifications

• BA/BS plus at least four years in journalism or strategic communications.
• Strong organizational and coordination abilities.
• Excellent written and oral communication, with public speaking experience.
• Experience with email marketing platforms or CRM tech.
• Experience creating print communications for public distribution.
• Ability to manage multiple large projects and work independently.
• Commitment to accessibility and inclusive practices.

Responsibilities

• Content Creation: write/edit benefits-based content for print and digital media.
• Collaboration: coordinate with recruiters and campus partners to drive enrollment.
• Copyediting and QA: ensure communications are on-brand, error-free, timely.
• Hybrid work: some on-campus days and remote work 1–2 days per week.

Skills

Organizational skills

Written and oral communication

Public speaking

Email marketing / CRM

Print communications

Project management

Accessibility & inclusion

Education

BA/BS in journalism or strategic communications

Tools

Slate CRM

Job description

The University of Minnesota Twin Cities is seeking a Senior Communications Specialist to lead marketing communications for undergraduate outreach, recruitment, and enrollment. You will collaborate with the Office of Admissions and campus partners to create and manage content across print, digital, and multimedia channels.

Responsibilities include content creation, collaboration with recruiters, and ensuring accuracy and accessibility.