Campus Marketing Director — Student Leader

Shepherd; Jacksonville (FL); Hybrid; USD 19,000 - 28,000; Part time

Benefits offered by this job

Remote work opportunities during break

Job summary

Follett Higher Education invites a Student Marketing Director at University North Florida to lead on-campus marketing efforts. You will drive traffic to campus stores through social and in-store campaigns, collaborating with campus leaders and influencers.

You will craft original content, manage a local marketing calendar, and partner with the in-house team to execute campaigns that boost awareness and sales. This role blends creativity with data-driven optimization.

Qualifications

• Enrolled student at the university offering the position.
• Sophomore or Junior status required.
• Able to work 20 hours a week.
• Creative thinker with a keen eye for engaging content.
• Able to thrive in a fast-paced, entrepreneurial environment.
• Up-to-date knowledge of social media trends and best practices.
• Self-starter who takes initiative.
• Excellent verbal and written communication skills.
• Able to present reports showing evaluation of performance and results.
• Ability to manage and work within a local budget.

Responsibilities

• Lead local social marketing on campus across platforms (Facebook, TikTok, Instagram, Snapchat, Twitter, YouTube, LinkedIn).
• Create regular, on-brand social content and manage content calendar.
• Analyze performance metrics weekly and refine content strategy.
• Collaborate with Student Marketing Directors and influencers to drive traffic to stores.
• Engage university administrators and develop a local marketing calendar and plan.
• Coordinate with in-house creative/production for marketing collateral.
• Develop relationships with school contacts to support local initiatives and drive sales.

Skills

Creative thinker

Self-starter

Verbal and written communication

Organizational skills

Tools

Canva Pro

CapCut Pro

Job description

Follett Higher Education invites a Student Marketing Director at University North Florida to lead on-campus marketing efforts. You will drive traffic to campus stores through social and in-store campaigns, collaborating with campus leaders and influencers.

You will craft original content, manage a local marketing calendar, and partner with the in-house team to execute campaigns that boost awareness and sales. This role blends creativity with data-driven optimization.