Campus Student Marketing Director (Remote Breaks)

Follett Higher Ed Group, LLC; Jacksonville (FL); Hybrid; USD 21,000 - 28,000; Full time

Job summary

Follett Higher Education seeks a Student Marketing Director at University North Florida to lead local campus marketing, in-store and social media efforts, driving traffic and awareness for campus stores. You will coordinate with the Senior Social Media Manager, create original on-brand content, and manage a local budget while building relationships with campus partners.

You will work 20 hours weekly, primarily on campus, with occasional remote opportunities during breaks; you must be a student

Qualifications

• Applicants must be enrolled as students at the university where this position is being offered.
• Sophomore or Junior.
• Applicants must be able to work 20 hours a week.
• Up-to-date knowledge of social media trends, algorithms, and best practices.

Responsibilities

• Lead local marketing tactics on campus, via in-store and social media efforts.
• Execute on guidance provided by the Senior Social Media Manager.
• Create regular, original, on-brand content for social media, including copy/storytelling, video, live streams, and photography.
• Manage time and projects by utilizing a team content calendar and submitting content for approval at least 1 week in advance.
• Grow social media audiences on all platforms with promotions, contests, partnerships, and other tactics.
• Analyze performance metrics and trends to refine content creation for better outcomes.
• Collaborate with Student Marketing Directors, influencers, athletes, and administrators to drive store traffic.
• Meet with the Senior Social Media Manager on campaigns and practices.

Skills

Content creation

Social media management

Engagement analytics

Communication skills

Tools

Canva Pro

CapCut Pro

Microsoft Office

Job description

Follett Higher Education seeks a Student Marketing Director at University North Florida to lead local campus marketing, in-store and social media efforts, driving traffic and awareness for campus stores. You will coordinate with the Senior Social Media Manager, create original on-brand content, and manage a local budget while building relationships with campus partners.

You will work 20 hours weekly, primarily on campus, with occasional remote opportunities during breaks; you must be a student