Campus Marketing Director (Student)

Follett Corporation; Lincoln (NE); Hybrid; USD 19,000 - 30,000; Part time

Job summary

Follett Corporation on campus seeks a Student Marketing Director to lead local marketing efforts for campus stores. You will drive social media and in-store traffic, craft engaging content, and coordinate events with the campus community.

You will work closely with the Senior Social Media Manager, manage a local marketing calendar, and support national initiatives at the store level. Evening and weekend work may be required.

Qualifications

• Applicants must be enrolled as students at the university where this position is offered.
• Strong written and verbal communication skills.
• Creative thinker with keen eye for engaging content.
• Ability to thrive in a fast-paced, entrepreneurial environment.
• Proficient in basic Microsoft Office tools.

Responsibilities

• Adapt social media strategies to increase brand awareness and drive traffic to campus stores.
• Create original on-brand content including copy, video, and photography.
• Coordinate content calendar and meet content deadlines in advance.
• Grow social media audiences using promotions and partnerships.
• Analyze weekly performance metrics to refine content strategy.
• Collaborate with influencers, athletes, and administrators to boost store traffic.
• Attend campaigns with the Senior Social Media Manager and report results.
• Respond to customer inquiries on social media and the website.
• Develop local in-store marketing calendars and event plans.
• Maintain signage, EDU compliance, and online presence.

Skills

Social media management

Content creation

Communication skills

Project management

Budget awareness

Education

Currently enrolled university student

Tools

Microsoft Office Suite

Canva Pro

CapCut Pro

Job description

Follett Corporation on campus seeks a Student Marketing Director to lead local marketing efforts for campus stores. You will drive social media and in-store traffic, craft engaging content, and coordinate events with the campus community.

You will work closely with the Senior Social Media Manager, manage a local marketing calendar, and support national initiatives at the store level. Evening and weekend work may be required.