Student Campus Marketing Director

Follett Corporation; Evanston (IL); Hybrid; USD 2,066,000 - 3,031,000; Full time

Job summary

Follett Corporation seeks a Student Marketing Director to lead local campus marketing on campus stores and via social media. You will drive traffic, awareness, and sales through in-store tactics and digital content.

You will develop original content, manage calendars, and collaborate with administrators. The role requires evening/weekend work and flexible remote opportunities during school breaks.

Qualifications

• Enrolled student at the university offering this position.
• Sophomore or Junior status required.
• Able to work 20 hours per week.
• Creative thinker with a keen eye for engaging content.
• Able to thrive in a fast-paced, entrepreneurial environment.
• Up-to-date knowledge of social media trends and best practices.
• Self-starter who takes initiative.
• Excellent verbal and written communication skills.
• Able to manage and report on local marketing budget.

Responsibilities

• Adapt social media strategies to enhance brand awareness and drive traffic in-store and online across platforms.
• Execute campaigns as directed by the Senior Social Media Manager.
• Create regular, original, on-brand content (copy/storytelling, video, live streams, photography).
• Manage content calendar and seek content approvals at least 1 week in advance.
• Grow audiences using promotions, partnerships, and other tactics.
• Analyze performance metrics weekly to refine content strategy.
• Collaborate with Campus Store Directors, influencers, and administrators to drive traffic and engagement.
• Meet with the Senior Social Media Manager on campaigns and best practices.
• Respond to customer inquiries on social media and via the website.
• Engage university administrators to support and drive traffic to the Campus Store.
• Develop local marketing calendar including campus events (sports, graduation).
• Track tactics and execution for campaigns and events.
• Coordinate with in-house creative/production for marketing collateral.
• Build relationships with school contacts to support local initiatives and drive commissionable sales.
• Discuss local strategy with OTC marketing partners for execution.
• Meet regularly with Campus Store Director/Manager on local marketing calendar.
• Generate and activate in-store events and manage marketing operations to increase foot traffic, including NIL opportunities and scavenger hunts.
• Support national marketing initiatives at the store level.
• Maintain in-store signage, online image, and EDU compliance.
• Other duties as assigned.

Skills

Social media management

Content creation

Analytics and metrics

Collaboration

Budget management

Microsoft Office

Canva Pro

CapCut Pro

Tools

Canva Pro

CapCut Pro

Microsoft Office

Job description

Follett Corporation seeks a Student Marketing Director to lead local campus marketing on campus stores and via social media. You will drive traffic, awareness, and sales through in-store tactics and digital content.

You will develop original content, manage calendars, and collaborate with administrators. The role requires evening/weekend work and flexible remote opportunities during school breaks.