Campus Marketing Director (Student) - In-Store & Social

Follett Higher Ed Group, LLC; Fort Worth (TX); Hybrid; USD 21,000 - 30,000; Full time

Job summary

Follett Higher Education is seeking a Student Marketing Director to lead campus-store marketing efforts, both in-store and online. You will collaborate with the Campus Store Director, create social content, and drive foot traffic and sales through targeted campaigns.

This role blends creativity with analytics in a fast-paced, student-focused environment. Responsibilities span social media, events, and partnerships with campus teams.

Qualifications

• Must be enrolled as a student at the campus university.
• Sophomore or Junior status.
• Able to work 20 hours per week.
• Creative thinker with eye for engaging content.
• Strong written and verbal communication.
• Ability to manage budgets and track results.
• Proficient in Canva Pro and CapCut Pro a plus.

Responsibilities

• Lead social media content creation and scheduling for campus channels.
• Develop local marketing calendars and plan campus events.
• Collaborate with campus partners to drive store traffic and sales.
• Monitor metrics and adjust campaigns for better engagement.
• Coordinate with in-house creative/production teams for collateral.
• Attend regular meetings with the Campus Store Director/Manager.

Skills

Content creation

Social media marketing

Data analysis

Project management

Communication skills

Education

University student

Tools

Canva Pro

CapCut Pro

Job description

Follett Higher Education is seeking a Student Marketing Director to lead campus-store marketing efforts, both in-store and online. You will collaborate with the Campus Store Director, create social content, and drive foot traffic and sales through targeted campaigns.

This role blends creativity with analytics in a fast-paced, student-focused environment. Responsibilities span social media, events, and partnerships with campus teams.