Student Campus Marketing Director

Follett Corporation; Northern (KY); Hybrid; USD 17,000 - 25,000; Part time

Benefits offered by this job

Remote work during breaks

Job summary

Follett Higher Education on campus seeks a Student Marketing Director to lead local marketing tactics for campus stores, blending in-store efforts with social media to drive traffic and sales.

You will collaborate with the Senior Social Media Manager, create on-brand content, manage a local content calendar, and partner with university contacts to activate events and NIL opportunities, ensuring EDU compliance and strong community engagement.

Qualifications

• Must be enrolled as a student at the university offering the position.
• Work 20 hours per week.
• Strong creative thinking with engaging content skills.
• Ability to work in a fast-paced, entrepreneurial environment.
• Knowledge of social media trends and best practices.

Responsibilities

• Adapt social media strategies to raise brand awareness and drive traffic to stores and online.
• Create regular, original on-brand content across platforms.
• Manage content calendar and secure approvals at least one week in advance.
• Grow social media audience using promotions and partnerships.
• Analyze metrics weekly to optimize content.
• Collaborate with influencers, athletes, and administrators to drive traffic.
• Coordinate with Senior Social Media Manager on campaigns and best practices.
• Respond to customer inquiries on social media and the website.
• In-store marketing: engage university administrators to drive campus store traffic.
• Develop local marketing calendars including campus events.
• Coordinate with creative/production teams for marketing collateral.
• Build relationships with school contacts to share local initiatives.
• Support national marketing initiatives at store level.
• Maintain in-store signage and EDU compliance.
• Oversee events and NIL opportunities during non-event times.

Skills

Social media strategy

Content creation

Analytics

Budget management

Event planning

Communication

Team collaboration

Education

Enrolled student (Sophomore/Junior)

Tools

Canva Pro

CapCut Pro

Microsoft Office

Job description

Follett Higher Education on campus seeks a Student Marketing Director to lead local marketing tactics for campus stores, blending in-store efforts with social media to drive traffic and sales.

You will collaborate with the Senior Social Media Manager, create on-brand content, manage a local content calendar, and partner with university contacts to activate events and NIL opportunities, ensuring EDU compliance and strong community engagement.