Campus Marketing Director — Student Leader

Follett Corporation; Cincinnati (OH); Hybrid; USD 16,000 - 24,000; Part time

Job summary

Follett Corporation seeks a Student Marketing Director to lead campus social media marketing and in-store initiatives, driving traffic and awareness for campus stores. The role focuses on creating engaging on-brand content and coordinating events with university partners.

Applicants must be enrolled students (Sophomore or Junior) and able to work 20 hours weekly, including some evenings/weekends. This hybrid role offers hands-on marketing experience across multiple platforms.

Qualifications

• Enrolled university student, Sophomore or Junior.
• Available to work 20 hours per week.
• Creative thinker with a keen eye for engaging content.
• Ability to thrive in a fast-paced, entrepreneurial environment.
• Evening and weekend work to oversee events and projects.

Responsibilities

• Adapt social media strategies to enhance brand awareness and drive traffic in-store and online on various platforms (Facebook, TikTok, Instagram, Snapchat, Twitter/X, YouTube, LinkedIn, etc).
• Execute on guidance provided by the Senior Social Media Manager.
• Create regular, original, on-brand content for social media, including copy/storytelling, video, live streams, and photography.
• Manage time and projects by utilizing a team content calendar and submitting content for approval at least 1 week in advance.
• Grow social media audiences on all platforms with promotions, contests, partnerships, and other effective tactics.
• Analyze performance metrics and trends on a weekly basis to refine content creation for optimal outcomes.
• Collaborate with other Student Marketing Directors, influencers, athletes, and administrators through social media content to drive store traffic.
• Meet regularly with the Senior Social Media Manager on campaigns, best practices, etc.
• Respond to customer service inquiries on social media and through the website.
• Develop a local marketing calendar and execution plan for campus events; coordinate NIL opportunities and scavenger hunts.
• Generate and activate in-store events and manage marketing operations to increase foot traffic.

Skills

Social media management

Content creation

Analytics

Project management

Communication skills

Tools

Canva Pro

CapCut Pro

Microsoft Office

Job description

Follett Corporation seeks a Student Marketing Director to lead campus social media marketing and in-store initiatives, driving traffic and awareness for campus stores. The role focuses on creating engaging on-brand content and coordinating events with university partners.

Applicants must be enrolled students (Sophomore or Junior) and able to work 20 hours weekly, including some evenings/weekends. This hybrid role offers hands-on marketing experience across multiple platforms.