Campaign Strategy Lead for National Initiatives

IDEA (Islamic Development and Empowerment in America); Alexandria (VA); On-site; USD 75,000 - 110,000; Full time

Job summary

IDEA (Islamic Development and Empowerment in America) seeks a Strategic Campaigns Manager to plan and coordinate organization-wide campaigns, aligning with priorities, brand strategy, and donor engagement goals.

Reporting to the Assistant Director, Events & Strategic Campaigns, you will be the central project manager, turning priorities into clear plans, timelines, deliverables, and measurable outcomes while collaborating with Marketing, Fund Development, and Programs.

Qualifications

• Bachelor’s degree in management, marketing, public relations, or related fields.
• 2–4 years of professional campaign planning, digital marketing or project coordination experience.
• Travel as needed to support organizational activities.
• Ability to design and map comprehensive campaign roadmaps that meet organizational objectives.
• Strong analytical and problem-solving skills.
• Excellent verbal and written communication skills.
• Proficiency with Microsoft 365 and Google Workspace.
• Willingness to work evenings, weekends and holidays as needed.

Responsibilities

• Develop comprehensive campaign strategies and implementation plans for assigned national and organization-wide campaigns under the direction of the Assistant Director, Events & Strategic Campaigns.
• Serve as the project manager and central point of coordination for assigned campaigns, ensuring objectives, responsibilities, timelines, deliverables, and deadlines are clearly established and tracked.
• Translate organizational and Fund Development priorities into actionable campaign plans, themes, messaging priorities, initiatives, and engagement strategies.
• Serve as the primary campaign liaison with Marketing, communicating campaign objectives, audiences, messaging priorities, creative needs, deliverables, and deadlines.
• Work closely with Marketing to ensure assets and materials align with campaign strategy and event objectives.
• Develop detailed campaign calendars and timelines, coordinating milestones across departments.
• Lead cross-departmental campaign planning meetings, document actions, and track deliverables.
• Ensure campaigns reflect Program priorities, donor audiences, and leadership direction.
• Maintain campaign messaging consistency across channels.
• Coordinate with Programs to gather content for campaigns.
• Partner with Fund Development to understand donor trends and engagement opportunities.
• Establish and track KPIs and provide regular updates to leadership.
• Review results to identify improvements and inform future campaigns.
• Conduct post-campaign evaluations and debriefs.
• Research trends and external influences affecting campaigns.
• Identify opportunities for new campaigns and partnerships.
• Support speaker and influencer strategies.
• Maintain organized campaign documentation.
• Ensure adherence to IDEA policies and brand standards.
• Provide status reports and risk assessments to leadership.
• Travel to support major launches as needed.

Skills

Analytical skills

Communication skills

Problem-solving skills

Organizational skills

Education

Bachelor’s degree in management/Marketing/Public relations

Tools

Microsoft 365

Google Workspace

Job description

IDEA (Islamic Development and Empowerment in America) seeks a Strategic Campaigns Manager to plan and coordinate organization-wide campaigns, aligning with priorities, brand strategy, and donor engagement goals.

Reporting to the Assistant Director, Events & Strategic Campaigns, you will be the central project manager, turning priorities into clear plans, timelines, deliverables, and measurable outcomes while collaborating with Marketing, Fund Development, and Programs.