Campaign Marketing Lead: Remote & Data-Driven Growth

TechTarget, Inc.; Newton (MA); On-site; USD 50,000 - 60,000; Full time

Benefits offered by this job

401k match

Health, vision and dental insurance

Open vacation + holidays

Job summary

Informa TechTarget is seeking a Marketing Campaign Coordinator for its Newton office to oversee inbound and outbound marketing campaigns for Industry Dive brands. You will collaborate with cross-functional teams to drive campaign success and meet business goals.

You’ll manage email marketing programs, lead generation, data analysis, and marketing automation, bringing strong writing skills and attention to detail to a fast-paced environment in the B2B tech space.

Qualifications

• Bachelor’s degree in Marketing, English, Communications, PR, Business Admin, or related field.
• Strong writing and communications skills with copywriting experience.
• Familiarity with HTML and email marketing setup and deployment.
• Experience with LinkedIn, Twitter, and Facebook for marketing outreach.

Responsibilities

• Plan, execute, and oversee marketing campaigns for webcast, content syndication, and surveys.
• Manage outbound email campaigns: copywriting, HTML, deployment, QA, and tracking.
• Collaborate with sales, editorial, and project management to optimize campaigns.
• Maintain campaign reporting and analytics to meet KPIs.

Skills

Copywriting

Email marketing

HTML

CRM tools

Social media

MS Office

A/B testing

Marketing analytics

Team collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Eloqua or similar CRM

Job description

Informa TechTarget is seeking a Marketing Campaign Coordinator for its Newton office to oversee inbound and outbound marketing campaigns for Industry Dive brands. You will collaborate with cross-functional teams to drive campaign success and meet business goals.

You’ll manage email marketing programs, lead generation, data analysis, and marketing automation, bringing strong writing skills and attention to detail to a fast-paced environment in the B2B tech space.