B2B Campaign Marketing Catalyst (Hybrid)

Informa; Newton (MA); On-site; USD 50,000 - 60,000; Full time

Benefits offered by this job

Great community

Career opportunity

Open Vacation

Job summary

Informa TechTarget in Newton, MA is seeking a Marketing Campaign Coordinator to join our centralized Campaign Marketing, Strategy, and Execution division. You will oversee inbound and outbound campaigns, manage email marketing, and collaborate with sales, editorial, and project teams to hit targets.

We value strong writing, data analysis, and a hands-on approach to marketing automation. This role offers growth within a global tech media business and a collaborative in-office culture.

Qualifications

• Bachelor's degree in Marketing, English, Communications, PR, Business Admin, or related field.
• Solid understanding of the B2B marketing environment.
• Exceptional writing and communication skills with copywriting experience.
• Familiarity with HTML and email marketing deployment.
• MS Office proficiency; Eloqua or CRM experience a plus.
• Basic knowledge of A/B testing and social media marketing.
• Ability to work in a fast-paced environment and manage priorities.

Responsibilities

• Plan, execute, and oversee marketing campaigns to meet webcast, content syndication, and survey goals.
• Manage outbound email campaigns: copy, HTML design, deployment, QA, and tracking.
• Support inbound social media efforts on brand LinkedIn and Twitter.
• Collaborate daily with sales, editorial, and PM teams to optimize campaigns.
• Use analytics to hit KPIs and drive demand generation.
• Track industry trends to improve campaign efficiency.
• Maintain accurate campaign reporting and PM platform entries.
• Participate in Informa-led communities and team initiatives.

Skills

Copywriting

Writing & communication

B2B marketing knowledge

A/B testing concepts

Social media marketing

Data analysis

Campaign management

Project management

Team collaboration

Proactive multitasking

Education

Bachelor's degree in Marketing, English, Communications, Public Relations, Business Administration, or related field

Tools

HTML

Email marketing

MS Office

Eloqua / CRM platforms

Job description

Informa TechTarget in Newton, MA is seeking a Marketing Campaign Coordinator to join our centralized Campaign Marketing, Strategy, and Execution division. You will oversee inbound and outbound campaigns, manage email marketing, and collaborate with sales, editorial, and project teams to hit targets.

We value strong writing, data analysis, and a hands-on approach to marketing automation. This role offers growth within a global tech media business and a collaborative in-office culture.