Hybrid Campaign Marketing Specialist

Informa TechTarget; Newton (MA); On-site; USD 50,000 - 60,000; Full time

Benefits offered by this job

Great community

Volunteer days

Career training

Open vacation

Comprehensive benefits

Job summary

Informa TechTarget in Newton, MA is seeking a Marketing Campaign Coordinator to manage inbound and outbound campaigns for Industry Dive brands. You will collaborate with sales, editorial and project management teams to drive demand generation and optimize performance.

You will lead email marketing campaigns with copy, HTML design, QA, and deployment, while using analytics to meet KPIs and support overall business goals. This role offers in-person collaboration with flexibility for remote work.

Qualifications

• Bachelor’s degree in Marketing, English, Communications, PR, Business or related field.
• Solid understanding of B2B marketing environment.
• Exceptional writing and communication skills with copywriting focus.
• HTML familiarity and email marketing deployment.
• MS Office tools proficiency; Eloqua or similar CRM experience.
• Knowledge of A/B testing concepts.
• Experience with LinkedIn, Facebook and Twitter marketing.
• Strong organizational skills and attention to detail.
• Ability to manage multiple priorities in a fast-paced environment.
• Creative and analytical thinker; team-oriented and growth minded.

Responsibilities

• Plan, execute, and oversee marketing campaigns for webcast, content syndication, and surveys.
• Manage outbound email marketing campaigns: copywriting, HTML design, deployment, QA, and performance tracking.
• Contribute to inbound social media marketing on brand Twitter and LinkedIn.
• Collaborate daily with sales, editorial, and project management to optimize campaigns.
• Leverage analytics to meet KPIs and business outcomes.
• Analyze industry trends and competitive data to improve demand generation.

Skills

Copywriting

HTML knowledge

Email marketing

Social media

MS Office

A/B testing

Education

Bachelor’s degree in Marketing

Tools

Eloqua

CRM platforms

Job description

Informa TechTarget in Newton, MA is seeking a Marketing Campaign Coordinator to manage inbound and outbound campaigns for Industry Dive brands. You will collaborate with sales, editorial and project management teams to drive demand generation and optimize performance.

You will lead email marketing campaigns with copy, HTML design, QA, and deployment, while using analytics to meet KPIs and support overall business goals. This role offers in-person collaboration with flexibility for remote work.