Campaign Marketing Coordinator

Informa Group Plc.; Newton (MA); On-site; USD 50,000 - 60,000; Full time

Benefits offered by this job

401k match

Health insurance

Learning & development

Job summary

Informa TechTarget in Newton, MA is seeking a Marketing Campaign Coordinator to oversee inbound and outbound campaigns for Industry Dive brands, collaborating with cross-functional teams to achieve business goals.

You will plan, execute, and optimize campaigns, manage email marketing with HTML design, and work with sales, editorial, and project management to hit KPIs using analytics and data-driven insights.

Qualifications

• Bachelor’s degree in Marketing or related field.
• Solid understanding of the B2B marketing environment.
• Exceptional writing and communication skills.
• Familiarity with HTML and email marketing deployment processes.
• Proficiency with MS Office tools; experience with Eloqua or similar CRM platforms.
• Knowledge of A/B testing concepts and their application in marketing strategies.
• Experience with social media platforms such as LinkedIn, Facebook, and Twitter for marketing outreach and engagement.
• Strong organizational skills and attention to detail in a fast-paced environment.
• Ability to manage multiple priorities independently and meet high-volume deadlines.

Responsibilities

• Plan, execute, and oversee marketing campaigns to achieve webcast, content syndication, and survey objectives.
• Manage outbound email campaigns, including copywriting, HTML design, deployment strategies, QA, and performance tracking.
• Contribute to inbound social media marketing on brand Twitter and LinkedIn pages.
• Collaborate daily with sales, editorial and project management teams to optimize campaigns.
• Leverage analytics to deliver against KPIs and business outcomes.
• Analyze industry trends and competitive data to enhance demand generation programs.

Skills

Writing

Communication

Organizational skills

Multitasking

Teamwork

Education

Bachelor’s degree in Marketing or related field

Tools

HTML

MS Office

Eloqua

Job description

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?

At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue.

We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100.

About Informa TechTarget

Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI.

With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.

Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with:

• Trusted information that shapes the industry and informs investment
• Intelligence and advice that guides and influences strategy
• Advertising that grows reputation and establishes thought leadership
• Custom content that engages and prompts action
• Intent and demand generation that more precisely targets and converts

Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit informatechtarget.com and follow us on LinkedIn.

This role is based in our Newton office.

Are you passionate about driving impactful marketing campaigns and leveraging data to deliver exceptional results? Informa TechTarget is seeking a talented and detail-orientedMarketing Campaign Coordinatorto join our centralized Campaign Marketing, Strategy, and Execution division. This role offers an exciting opportunity to oversee inbound and outbound marketing campaigns for Industry Dive brands, collaborating with cross-functional teams to achieve business goals.

As a Marketing Campaign Coordinator, you will play a pivotal role in executing and optimizing marketing campaigns, managing reporting processes, and contributing to team initiatives. If you have experience in email marketing, lead generation, data analysis, and marketing automation, along with strong writing skills and a keen eye for detail, we want to hear from you!

Key Responsibilities

Campaign Marketing (75%)

• Plan, execute, and oversee marketing campaigns to achieve webcast, content syndication, and survey objectives.
• Manage all aspects of outbound email marketing campaigns, including copywriting, HTML design, deployment strategies, quality assurance, and performance tracking.
• Contribute to inbound social media marketing efforts on brand Twitter and LinkedIn pages.
• Collaborate daily with sales, editorial, and project management teams to ensure campaigns are optimized for success.
• Leverage analytics and measurement tools to deliver against key performance targets and business outcomes.
• Analyze industry trends and competitive data to enhance the effectiveness and efficiency of demand generation programs.

Reporting (20%)

• Maintain accurate tracking reports for all executed campaigns.
• Record campaign efforts, hours, program specifics, and completion details within the Project Management Platform.

Other (5%)

• Actively participate in Informa-led communities and team-building initiatives.

Qualifications

• Bachelor’s degree in Marketing, English, Communications, Public Relations, Business Administration, or a related field.
• A solid understanding of the B2B marketing environment is highly desirable.
• Exceptional writing and communication skills, with copywriting and creative writing comprising a significant portion of the role.
• Familiarity with HTML and experience in email marketing, including setup and deployment processes.
• Proficiency in MS Office tools (Word, Excel, PowerPoint, Teams), with experience in Eloqua or similar CRM platforms being a plus.
• Basic knowledge of A/B testing concepts and their application in marketing strategies.
• Experience with social media platforms such as LinkedIn, Facebook, and Twitter for marketing outreach and engagement.
• Strong organizational skills and attention to detail, with the ability to thrive in a fast-paced, deadline-driven environment.
• A proactive approach to managing multiple priorities and meeting high-volume deadlines independently.
• Proven ability to think creatively and analytically, demonstrating teamwork, innovation, and excellence in problem-solving.
• A collaborative team player with a positive, “can-do” attitude and a willingness to learn and grow within the Informa family.

Additional Information

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer andcomplies withall applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race,color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. If you would like to request reasonable adjustments or accommodations toassistyour participation in the hiring process and, or in the advertised position, please inform theappropriate TalentAcquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence.

Informa TechTargetcomplies withthe Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal,stateor local law.

We believe thatgreat thingshappen when people connect face-to-face.That'swhy we work in-person with each other, or with customers and partners, three days a week or more. Whenyou’renot spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer with a philanthropic organization
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. Whenit’stime for the next step, we encourage and support internal job moves
• Time out:Open Vacation, plus 10 national holidays,and thechanceto work from(almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAPassistance, mental health first aiders, free access to a wellness app and more
• Recognition forgreat work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

The salary range for this role is $50,000- $60,000 based on experience.

This posting will automatically expire on 10/06/2026

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