Remote B2B Campaign Marketing Specialist

Informa Group Plc.; Newton (MA); On-site; USD 50,000 - 60,000; Full time

Benefits offered by this job

401k match

Health insurance

Learning & development

Job summary

Informa TechTarget in Newton, MA is seeking a Marketing Campaign Coordinator to oversee inbound and outbound campaigns for Industry Dive brands, collaborating with cross-functional teams to achieve business goals.

You will plan, execute, and optimize campaigns, manage email marketing with HTML design, and work with sales, editorial, and project management to hit KPIs using analytics and data-driven insights.

Qualifications

• Bachelor’s degree in Marketing or related field.
• Solid understanding of the B2B marketing environment.
• Exceptional writing and communication skills.
• Familiarity with HTML and email marketing deployment processes.
• Proficiency with MS Office tools; experience with Eloqua or similar CRM platforms.
• Knowledge of A/B testing concepts and their application in marketing strategies.
• Experience with social media platforms such as LinkedIn, Facebook, and Twitter for marketing outreach and engagement.
• Strong organizational skills and attention to detail in a fast-paced environment.
• Ability to manage multiple priorities independently and meet high-volume deadlines.

Responsibilities

• Plan, execute, and oversee marketing campaigns to achieve webcast, content syndication, and survey objectives.
• Manage outbound email campaigns, including copywriting, HTML design, deployment strategies, QA, and performance tracking.
• Contribute to inbound social media marketing on brand Twitter and LinkedIn pages.
• Collaborate daily with sales, editorial and project management teams to optimize campaigns.
• Leverage analytics to deliver against KPIs and business outcomes.
• Analyze industry trends and competitive data to enhance demand generation programs.

Skills

Writing

Communication

Organizational skills

Multitasking

Teamwork

Education

Bachelor’s degree in Marketing or related field

Tools

HTML

MS Office

Eloqua

Job description

Informa TechTarget in Newton, MA is seeking a Marketing Campaign Coordinator to oversee inbound and outbound campaigns for Industry Dive brands, collaborating with cross-functional teams to achieve business goals.

You will plan, execute, and optimize campaigns, manage email marketing with HTML design, and work with sales, editorial, and project management to hit KPIs using analytics and data-driven insights.