Campaign Marketing Coordinator

Informagroupplc; Newton (MA); On-site; USD 60,000 - 80,000; Full time

Job summary

Informa TechTarget is seeking a Marketing Campaign Coordinator to drive inbound/outbound campaigns for Industry Dive brands from our Newton office. You will manage email marketing, HTML design, and deployment while collaborating with sales, editorial, and project management teams to optimize outcomes.

You will leverage analytics to meet targets, contribute to social media efforts, and ensure accurate reporting.

Qualifications

• Bachelor's degree in Marketing, English, Communications, PR, Business Administration, or related field.
• Solid understanding of the B2B marketing environment.
• Exceptional writing and communication skills with copywriting and creative writing.
• Familiarity with HTML and experience in email marketing, including setup and deployment.
• Proficiency in MS Office tools (Word, Excel, PowerPoint, Teams).
• Basic knowledge of A/B testing concepts and their application in marketing strategies.
• Experience with social media platforms such as LinkedIn, Facebook, and Twitter for marketing outreach and engagement.

Responsibilities

• Plan, execute, and oversee marketing campaigns to achieve webcast, content syndication, and survey objectives.
• Manage outbound email marketing campaigns with copywriting, HTML design, deployment strategies, QA, and tracking.
• Contribute to inbound social media marketing on brand LinkedIn and Twitter pages.
• Collaborate daily with sales, editorial, and project management teams to optimize campaigns.
• Use analytics and measurement tools to meet KPIs and business outcomes.
• Analyze industry trends and competitive data to improve demand generation programs.
• Maintain accurate campaign reporting and tracking in the PM platform.
• Participate in Informa-led communities and team-building initiatives.

Skills

Email marketing

HTML emails

Data analysis

Copywriting

CRM platforms (Eloqua)

MS Office

A/B testing

Social media marketing

Education

Bachelor's degree in Marketing or related field

Tools

Eloqua

Job description

This role is based in our Newton office.

Are you passionate about driving impactful marketing campaigns and leveraging data to deliver exceptional results? Informa TechTarget is seeking a talented and detail-oriented Marketing Campaign Coordinator to join our centralized Campaign Marketing, Strategy, and Execution division. This role offers an exciting opportunity to oversee inbound and outbound marketing campaigns for Industry Dive brands, collaborating with cross-functional teams to achieve business goals.

As a Marketing Campaign Coordinator, you will play a pivotal role in executing and optimizing marketing campaigns, managing reporting processes, and contributing to team initiatives. If you have experience in email marketing, lead generation, data analysis, and marketing automation, along with strong writing skills and a keen eye for detail, we want to hear from you!

Key Responsibilities

• Campaign Marketing (75%) Plan, execute, and oversee marketing campaigns to achieve webcast, content syndication, and survey objectives.
• Manage all aspects of outbound email marketing campaigns, including copywriting, HTML design, deployment strategies, quality assurance, and performance tracking.
• Contribute to inbound social media marketing efforts on brand Twitter and LinkedIn pages.
• Collaborate daily with sales, editorial, and project management teams to ensure campaigns are optimized for success.
• Leverage analytics and measurement tools to deliver against key performance targets and business outcomes.
• Analyze industry trends and competitive data to enhance the effectiveness and efficiency of demand generation programs.
• Reporting (20%) Maintain accurate tracking reports for all executed campaigns.
• Record campaign efforts, hours, program specifics, and completion details within the Project Management Platform.
• Other (5%) Actively participate in Informa-led communities and team-building initiatives.

• Bachelor's degree in Marketing, English, Communications, Public Relations, Business Administration, or a related field.
• A solid understanding of the B2B marketing environment is highly desirable.
• Exceptional writing and communication skills, with copywriting and creative writing comprising a significant portion of the role.
• Familiarity with HTML and experience in email marketing, including setup and deployment processes.
• Proficiency in MS Office tools (Word, Excel, PowerPoint, Teams), with experience in Eloqua or similar CRM platforms being a plus.
• Basic knowledge of A/B testing concepts and their application in marketing strategies.
• Experience with social media platforms such as LinkedIn, Facebook, and Twitter for marketing outreach and engagement.
• Strong organizational skills and attention to detail, with the ability to thrive in a fast-paced, deadline-driven environment.
• A proactive approach to managing multiple priorities and meeting high-volume deadlines independently.
• Proven ability to think creatively and analytically, demonstrating teamwork, innovation, and excellence in problem-solving.
• A collaborative team player with a positive, "can-do" attitude and a willingness to learn and grow within the Informa family.

We believe that great things happen when people connect face-to-face. That's why we work in‑person with each other, or with customers and partners, three days a week or more. When you're not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence.

Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law.