Sr. Manager, Owned Acquisition & Batch (Hybrid)

Belk, Inc. & Belk eCommerce LLC.; United States; On-site; USD 101,000 - 140,000; Full time

Job summary

Belk, Inc. & Belk eCommerce LLC. seeks a Sr.

Manager, Owned Acquisition & Channel Activation to lead acquisition, list health and batch communications across Email, SMS and Push. This role will grow Belk's addressable customer base with high-quality, effective execution in a fast-paced retail environment. The leader will partner with Creative, Ecommerce, Marketing, Technology and Customer Analytics to ensure a personalized lifecycle experience, establish scalable operating models and drive a

Qualifications

• 7+ years of experience in CRM, lifecycle marketing or related roles.
• Leadership experience managing high-volume campaigns across channels.
• Strong cross-functional collaboration across marketing, product and analytics.

Responsibilities

• Own acquisition and list growth strategy across Email, SMS and Push.
• Lead preference center strategy and projects for consent and cross-channel contactability.
• Partner with Store Operations, eCommerce and Marketing to champion acquisition.
• Oversee batch Email, SMS and Push planning, content, cadence and performance.
• Develop an operating model that scales with volume and priorities.
• Lead and develop a high-performing cross-functional team.

Skills

Leadership

Customer-centric design

Personalization strategy

Journey frameworks

Email SMS Push

CDP & personalization

Job description

The Sr. Manager, Owned Acquisition & Channel Activation will lead customer acquisition, contactability, list health and batch communication strategy across Email, SMS and Push. This role will be responsible for growing Belk's addressable customer base across stores and eCommerce while ensuring high-quality, effective execution of high-volume owned communications. This leader will bring strong retail and business acumen, cross-platform expertise and operational leadership. They will anticipate business needs, continuously improve performance, and build an operating model that can flex with the pace and volume of retail. The Sr. Manager will partner deeply with cross functional partners in Creative, Ecommerce, Marketing, Technology, and Customer Analytics to ensure the strategy is executed with a personalized Belk customer lifecycle experience.

Job Functions:

• Own acquisition and list growth strategy across Email, SMS and Push, establishing goals and identifying opportunities across all customer contactability touchpoints.
• Lead preference center strategy and projects, creating a more connected approach to customer preferences, consent and cross-channel contactability.
• Build strong partnerships with Store Operations and eCommerce to champion acquisition across the enterprise, developing programs and experiences that increase identification and opt-in.

Batch Communications & Channel Performance

• Lead strategy, planning and execution of batch Email, SMS and Push, ensuring communications support business priorities while continuously optimizing content, cadence, channel mix and customer engagement.
• Develop a deep understanding of Belk's promotional events and prior-year performance to anticipate upcoming needs, comp events, and proactively identify opportunities and risks.
• Partner closely with Merchandising, Creative and Marketing Planning to translate business priorities into effective customer communications and continually improve channel performance.

Operating Model & Executional Excellence

• Develop and establish an operating model that enables the team to flex capacity and priorities as business needs and volume increase.
• Establish rigorous QA, governance and execution standards across Email, SMS and Push to ensure accuracy of audience, offer, content, links, timing and customer experience.
• Continuously improve workflows, processes and ways of working to increase speed and capacity.

Leadership

• Bring strong cross-platform expertise across Email, SMS and Push, understanding the role of each channel and opportunities to optimize how they work together.
• Partner with internal and external partners to identifying capability needs, platform improvements and opportunities to create efficiency, acquisition and channel performance.
• Lead and develop a high- performing team capable of balancing planned work with changing business priorities in a fast-paced retail environment.
• Build strong partnerships across Creative, eCommerce, Marketing, Technology, and Customer Analytics to drive acquisition and executional excellence.
• Proactively identify upcoming business needs, capacity constraints, performance opportunities and dependencies before they impact execution.

Education & Experience:

7+ years of experience in CRM, lifecycle marketing, owned media, digital marketing or related roles with strong experience across Email, SMS and Push. 4+ years of experience of leadership Demonstrated experience driving subscriber acquisition, list growth, preference management and channel health across multiple customer touchpoints. Strong retail and business acumen with experience operating against promotional calendars, sales goals and high-volume retail rhythms. Experience leading CRM, marketing automation or customer engagement platforms and partnering with Technology on platform capabilities and roadmaps. Exceptional operational leadership, project management and QA discipline, with experience managing significant campaign volume and changing priorities. Strong cross-functional leadership with demonstrated ability to partner across eCommerce, Merchandising, Creative and Technology.

Knowledge, Skills & Abilities:

• Strong leadership and team development skills
• Proven experience with customer-centric design and personalization strategy
• Experience developing personalization roadmaps and trigger-based journey frameworks
• Experience managing Email, SMS, Push Notification, Website Personalization, and Customer Data Platform ecosystems
• Technical knowledge with the ability to translate technical concepts into business terms for stakeholders
• Experience using customer analytics and AI-driven capabilities to improve personalization relevance and business outcomes
• Track record of gaining collaboration and alignment across diverse, cross-functional teams
• Experience balancing promotional, loyalty, lifecycle, and personalized communications within a unified customer contact strategy

Pay Range

Pay Range $101,000-$140,000 Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.

#LI-SE1 #IND3

We set trends through our merchandise and, more importantly, through the way we work. At Belk you will find a positive, inclusive, vibrant and fast-paced environment where you have access to all the tools and resources necessary to be effective in your job. Furthermore, we know access to senior leadership is critical to making company-wide initiatives a reality and getting great ideas to the forefront of our business.

Time and time again, our associates are grateful for the opportunities they have to meet with Belk's senior most leaders. Diversity is about embracing our differences and realizing they are what makes us stronger. We believe in an inclusive environment where everyone feels valued, respected, and welcomed to bring their whole selves to work or to shop.

We are on a mission to break down inequality and leverage our influence to make a position impact against racism every day.

Above all else, here you'll find opportunities to make huge impact. It's the result of dynamic initiatives, financial and structural support, and strong investments in the areas that are taking Belk to new heights.

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