Database Marketing Campaign Lead

Agua Caliente Casinos; Palm Springs (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

Agua Caliente Casinos in Palm Springs, CA seeks a Database Marketing Manager to oversee enterprise-scale campaigns across direct mail, email, SMS and digital channels, ensuring accuracy and timeliness in line with property marketing strategies.

The role leads a team, partners with the Analytics Manager to measure ROI, and coordinates with internal teams and external vendors to traffic materials, maintain data integrity, and optimize campaign performance.

Qualifications

• Bachelor's degree preferred in marketing, business, CS, or related field.
• 5+ years of database marketing experience considered in lieu of a degree.
• 3 years managing project workload and supervising staff.
• High attention to detail and accuracy in campaign files and data.
• Proficiency with campaign management systems, CRM or database tools.

Responsibilities

• Manage end-to-end execution of campaigns: direct mail, email, SMS and digital.
• Supervise others as designated by the Director of Database Marketing.
• Maintain the enterprise campaign calendar aligned with promotions and loyalty.
• Traffic materials with internal teams; ensure consistent messaging.
• Coordinate with external vendors for file transfers, proofs and deployment.
• Ensure lists are pulled accurately and securely per compliance standards.
• Keep records of all campaign files, proofs and approvals for audits.
• Support database hygiene initiatives and data integrity.
• Review results with Analytics to assess ROI and insights.
• Provide feedback to improve future campaigns based on learnings.
• Support reinvestment by aligning delivery with segmentation and targeting.
• Enforce SOPs; propose changes to Director of Database Marketing.
• Provide excellent guest service and comply with internal controls and regulations.

Skills

CRM tools

Campaign management

Data quality

Education

Bachelor's degree in marketing or related field

Tools

CRM systems

Database tools

Job description

Agua Caliente Casinos in Palm Springs, CA seeks a Database Marketing Manager to oversee enterprise-scale campaigns across direct mail, email, SMS and digital channels, ensuring accuracy and timeliness in line with property marketing strategies.

The role leads a team, partners with the Analytics Manager to measure ROI, and coordinates with internal teams and external vendors to traffic materials, maintain data integrity, and optimize campaign performance.