Campaign Analytics Specialist — Hybrid (SFMC, SQL)

Adelphi Group; Irving (TX); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Hybrid schedule

On-site in Irving, TX

Job summary

Targetbase is seeking a Campaign Analyst to design and execute multi-channel campaigns using SFMC and other tools. You’ll work with clients and internal teams to ensure accurate delivery and QA of campaign outputs.

The role requires strong SQL skills, experience with campaign management systems (SFMC, Adobe Campaign), and familiarity with CRM and email marketing best practices. Hybrid schedule in Dallas–Fort Worth area with onsite Irving, TX involvement.

Qualifications

• Bachelor’s degree in Computer Science or related technology subject or equivalent industry experience.
• 2 years technical experience in a marketing operations role, preferably planning and executing marketing campaigns.
• Strong SQL experience and knowledge of campaign processes.
• Hands-on expertise with campaign management tools (SFMC, Adobe Campaign).
• Familiarity with best practices for email marketing.

Responsibilities

• Design, create and execute complex multi-channel campaigns using campaign management tools and validate counts from a marketing perspective.
• Serve as primary point-of-contact for problem escalation and resolution for campaigns.
• Ensure campaign turnaround times are tracked against SLAs and data is communicated to the client-facing teams.
• Be a subject matter expert on client data sources and familiarize with database, email and preference data and business rules that drive outputs.
• Monitor quality control on campaign deliverables prior to client distribution and ensure proper QC procedures.
• Lead troubleshooting of campaign count issues, questions, and research.
• Self-directed analyst with primary expertise in SFMC.

Skills

SQL

CRM familiarity

Email campaigns

Relational databases

Problem solving

Education

Bachelor’s Degree in Computer Science or related field

Equivalent industry experience

Tools

SFMC

Adobe Campaign

Job description

Targetbase is seeking a Campaign Analyst to design and execute multi-channel campaigns using SFMC and other tools. You’ll work with clients and internal teams to ensure accurate delivery and QA of campaign outputs.

The role requires strong SQL skills, experience with campaign management systems (SFMC, Adobe Campaign), and familiarity with CRM and email marketing best practices. Hybrid schedule in Dallas–Fort Worth area with onsite Irving, TX involvement.